Health and Wellness in Chile

Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Having suffered a total lockdown and curfew due to the rise in coronavirus cases and difficulties within the health system, Chile saw restrictions being implemented in both off-trade and on-trade channels, with limitations for opening hours and guests permitted. This was also followed by the closure of schools and offices, resulting in periods of confinement at home and changing consumption occasions for food and drinks to be largely home orientated. Consumer income was also affected, fostering...

Euromonitor International's Health and Wellness in Chile report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Health and Wellness in Chile
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020
Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 3 Sales of Health and Wellness by Category: Value 2015-2020
Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
A conscious consumer in austere times
Big players leverage their structure and benefit their portfolios
Traditional channel, a challenging puzzle for producers
RECOVERY AND OPPORTUNITIES
Reopening will return growth to normal
Online channel grows with a limited share
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020
Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Channel shift challenges FF beverages
Decline in physical activities impacts sports and energy drinks heavily
Indoor life presents opportunities to reach curious and indulgent consumers
RECOVERY AND OPPORTUNITIES
The end of confinement points to recovery
Adapting to the indoor reality
Resilience test for rising brands
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 27 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
Table 28 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 29 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 30 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 31 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 32 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Chileans trade down in 2020
Tea loyalty remains among traditional consumers
Meeting consumer needs and lifestyles will underpin kombucha's path to growth
RECOVERY AND OPPORTUNITIES
Reopening towards the old normal
Major players leverage their online structure to push growing subcategories
Logistical challenges present opportunities to Chilean kombucha producers
CATEGORY DATA
Table 33 Sales of NH Beverages by Category: Value 2015-2020
Table 34 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 35 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 36 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 37 Distribution of NH Beverages by Format: % Value 2015-2020
Table 38 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 39 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
At-home consumption slows organic juice growth and consumers trade down
Companies adapt to reach a more conscious consumer
Competition increasing in organic coffee
RECOVERY AND OPPORTUNITIES
Higher cost will remain challenge to massification of organic beverages
Return of out-of-home consumption and any residual COVID-19 effect
The democratisation of coffee
CATEGORY DATA
Table 40 Sales of Organic Beverages by Category: Value 2015-2020
Table 41 Sales of Organic Beverages by Category: % Value Growth 2015-2020
Table 42 NBO Company Shares of Organic Beverages: % Value 2016-2020
Table 43 LBN Brand Shares of Organic Beverages: % Value 2017-2020
Table 44 Distribution of Organic Beverages by Format: % Value 2015-2020
Table 45 Forecast Sales of Organic Beverages by Category: Value 2020-2025
Table 46 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sugar-free suffers value decline as on-the-go consumption declines due to COVID-19
Sugar-free gum brand leader, Big Time, takes a hit in 2020
Companies prioritise new claims to the detriment of better for you
RECOVERY AND OPPORTUNITIES
Health value growth, as economy recovers from COVID-19
Potential for reduced sugar products as consumers look to clean up their diet
Health awareness is set to drive product area over the forecast period
CATEGORY DATA
Table 47 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 48 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 49 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
Table 50 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
Table 51 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 52 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 53 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Top performer is free from gluten, partly due to stockpiling
New brand leader in free from meat
Upcoming legislation will affect labelling of non-dairy
RECOVERY AND OPPORTUNITIES
Stockpiled products register value decline in 2021
Expanding consumer base in free from gluten
High unit price could dampen growth of free from lactose
CATEGORY DATA
Table 54 Sales of Free From by Category: Value 2015-2020
Table 55 Sales of Free From by Category: % Value Growth 2015-2020
Table 56 NBO Company Shares of Free From: % Value 2016-2020
Table 57 LBN Brand Shares of Free From: % Value 2017-2020
Table 58 Distribution of Free From by Format: % Value 2015-2020
Table 59 Forecast Sales of Free From by Category: Value 2020-2025
Table 60 Forecast Sales of Free From by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
FF protein bars take a hit, as on-the-go consumption plummets due to COVID-19
Nestlé Chile remains the leading players in 2019
High protein content continues to gather favour to which industry players are responding
RECOVERY AND OPPORTUNITIES
Protein energy bars reaching saturation
Negative image of trans fats dampens value sales
No specific price segmentation though most products are regarded as premium
CATEGORY DATA
Table 61 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 62 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 63 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 64 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 65 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 66 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 67 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 68 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 69 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 70 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 71 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
NH honey benefits from COVID-19, due to its natural immune boosting properties
Artisanal producers lead
Private label gaining value share in NH rice
RECOVERY AND OPPORTUNITIES
If economy suffers, naturally healthy could gain value share
Naturally healthy remains underdeveloped
Getting messaging right is very important in NH cereal bars
CATEGORY DATA
Table 72 Sales of NH Packaged Food by Category: Value 2015-2020
Table 73 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 74 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 75 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 76 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 77 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 78 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Value growth lower than over review period, as growth falters
Status quo remains in 2020, as brands defer any product launches
Organic chocolate is making inroads
RECOVERY AND OPPORTUNITIES
Much slower growth over the forecast period
Chile and the EU reach agreement on production norms
Organic will lose out to naturally healthy and local
CATEGORY DATA
Table 79 Sales of Organic Packaged Food by Category: Value 2015-2020
Table 80 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
Table 81 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
Table 82 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
Table 83 Distribution of Organic Packaged Food by Format: % Value 2015-2020
Table 84 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
Table 85 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025
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