While gum had already been suffering volume declines year on year over the review period, the volume sales losses will be slightly bigger in 2020, accelerated by the COVID-19 pandemic. This is because the purchasing of products in this category is often on impulse, when consumers are at points of sale in small local retail outlets or supermarkets/hypermarkets as well as in bars, bakeries, bonbonnieres, restaurants etc. As many of these channels were fully closed or operating only at reduced leve...
Euromonitor International's Gum in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Bubble Gum, Chewing Gum.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Gum in Brazil
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Gum suffers with the closure of non-essential stores and reduced footfall in physical stores
Bubble gum shows deep sales drop due to health concerns
Industry players face a dichotomy in terms of premiumisation
RECOVERY AND OPPORTUNITIES
Bubble gum will continue losing volume sales over the forecast period
Sugar-free chewing gum will continue to be most dynamic over the forecast period
Gum is a highly concentrated and mature category
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2015-2020
Table 2 Sales of Gum by Category: Value 2015-2020
Table 3 Sales of Gum by Category: % Volume Growth 2015-2020
Table 4 Sales of Gum by Category: % Value Growth 2015-2020
Table 5 Sales of Gum by Flavour: Rankings 2015-2020
Table 6 NBO Company Shares of Gum: % Value 2016-2020
Table 7 LBN Brand Shares of Gum: % Value 2017-2020
Table 8 Distribution of Gum by Format: % Value 2015-2020
Table 9 Forecast Sales of Gum by Category: Volume 2020-2025
Table 10 Forecast Sales of Gum by Category: Value 2020-2025
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Gum by Category: % Value Growth 2020-2025