Retail sales of health and wellness food and beverages are set to benefit from the impact of COVID-19 in 2020, largely because of the government's attempts to control the virus with measure including the shutdown of foodservice outlets at the beginning of the year, restrictions on travel, the closure of educational institutions and asking consumers to work from home where possible. This has drastically increased the number of consumers in the home, cutting out-of-home consumption and driving sal...
Euromonitor International's Health and Wellness in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Health and Wellness in Austria
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020
Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 3 Sales of Health and Wellness by Category: Value 2015-2020
Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Lockdown restrictions on foodservice and other non-retail venues drive retail growth in 2020
Virus sees acceleration in health awareness trends, lifting better for you beverages
Manufacturer uncertainty sees delay of product launches, slowing growth
RECOVERY AND OPPORTUNITIES
Accelerating consumer health awareness will drive long term growth, notably sugar reduction
Return of virus less of a threat to BFY beverages
‘Cleaner' energy options can deliver growth
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020
Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Retail sales lift thanks to fall in out-of-home consumption, though dominance of FF energy drinks shapes slower growth trend
Health positions strengthen as virus worries accelerate consumer switch
Early growth spike driven by supply chain concerns and changes in consumption patterns
RECOVERY AND OPPORTUNITIES
Return to work, reopening of gyms will help sports and energy resurgence
Rising interest in alternatives to FF energy drinks
Fortification in face of virus can spark innovation, build growth
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020
Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
Table 30 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2015-2020
Table 31 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 32 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 33 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 34 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 35 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Restrictions on out-of-home consumption boost retail
Strong growth in NH products with perceived additional function
Stockpiling boosts sales, but trend now flattening
RECOVERY AND OPPORTUNITIES
At-home consumer base will remain important even after relaxation of restrictions
NH products may need to be more than NH
Natural ingredients will continue to deliver potential for innovation, growth
CATEGORY DATA
Table 36 Sales of NH Beverages by Category: Value 2015-2020
Table 37 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 38 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 39 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 40 Distribution of NH Beverages by Format: % Value 2015-2020
Table 41 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 42 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Foodservice restrictions and more consumers stranded at home lifts retail sales of organic
Organic promise delivers growth, but increased availability sees average price growth declining
Retail strength underpins security of organic beverage values in 2020
RECOVERY AND OPPORTUNITIES
Evolving retail offer and slow return to foodservice will preserve retail growth going forward
Price growth at upper end of organic beverages driven by health demand, innovation
Private label set to polarise organic beverages, but can attract broader consumer base
CATEGORY DATA
Table 43 Sales of Organic Beverages by Category: Value 2015-2020
Table 44 Sales of Organic Beverages by Category: % Value Growth 2015-2020
Table 45 NBO Company Shares of Organic Beverages: % Value 2016-2020
Table 46 LBN Brand Shares of Organic Beverages: % Value 2017-2020
Table 47 Distribution of Organic Beverages by Format: % Value 2015-2020
Table 48 Forecast Sales of Organic Beverages by Category: Value 2020-2025
Table 49 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Stay-at-home as a result of government restrictions lifts retail sales of BFY packaged foods
Competitive pressure and consumers trading down as economy suffers sees average prices fall
Virus sparks health concerns, driving demand for low fat, low sugar
RECOVERY AND OPPORTUNITIES
BFY dairy set to suffer from worsening consumer perception without more consumer education
BFY consumers increasingly HW multi-positions
Sugar reduction set to continue delivering opportunity
CATEGORY DATA
Table 50 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 51 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 52 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
Table 53 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
Table 54 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 55 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 56 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lockdown lifts at-home use and consumption of free from
Pandemic accelerates plant-based trends as health concerns sharpen
Indulgence rises in importance to free from consumers
RECOVERY AND OPPORTUNITIES
Dietary trends offer huge opportunity for meat, dairy free innovation
Multiple positions will invigorate free from gluten
Free from set to turn even darker green
CATEGORY DATA
Table 57 Sales of Free From by Category: Value 2015-2020
Table 58 Sales of Free From by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Free From: % Value 2016-2020
Table 60 LBN Brand Shares of Free From: % Value 2017-2020
Table 61 Distribution of Free From by Format: % Value 2015-2020
Table 62 Forecast Sales of Free From by Category: Value 2020-2025
Table 63 Forecast Sales of Free From by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumption habits of FF packaged foods limit virus spike, although changing breakfast trends help sales
Confectionery hit hardest as social restrictions inhibit demand
Health concerns fail to lift fortified/functional packaged foods as strongly as other HW
RECOVERY AND OPPORTUNITIES
Protein diets will deliver growth, especially in FF dairy
Work, social life recovery set to rebuild confectionery
Immunity will be key HW trend, offering opportunity for fortified/functional packaged foods
CATEGORY DATA
Table 64 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 65 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 66 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 67 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
Table 68 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2015-2020
Table 69 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 70 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 71 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020
Table 72 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 73 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 74 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 75 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
Table 76 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 77 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 78 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Retail sales boom as most consumers see rise in number of meals at home
Perception of naturally healthy as significant improver of health drives demand
Natural ingredient functions grow sales
RECOVERY AND OPPORTUNITIES
Sustainability increasingly walks hand in hand with naturally healthy
Carbohydrate consumption set to slow over the forecast period
Snacking trends offer opportunity
CATEGORY DATA
Table 79 Sales of NH Packaged Food by Category: Value 2015-2020
Table 80 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 81 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 82 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 83 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 84 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 85 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lockdown drives retail, as meal occasions almost all at home in pandemic
Suspicion of food industry sustains demand, despite virus-driven recession
Indulgence trends support organic in lockdown
RECOVERY AND OPPORTUNITIES
Perception of organic as dietary panacea will be key driver over the forecast period
Consumers expect more than just organic certification
Organic retail evolution can significantly grow consumer base nationwide
CATEGORY DATA
Table 86 Sales of Organic Packaged Food by Category: Value 2015-2020
Table 87 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
Table 88 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
Table 89 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
Table 90 Distribution of Organic Packaged Food by Format: % Value 2015-2020
Table 91 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
Table 92 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025
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