Latin America is the fourth largest region globally for sales of laundry care, and is predicted to be the third fastest growing over 2018-2023. Difficult economic conditions in some markets over 2013-2018 restricted growth, but there are many opportunities to exploit, including premiumisation and expansion of categories where per capita consumption is low. The region is set to see retail sales grow as manufacturers stay abreast of the changing lifestyles, behaviour and needs of consumers.
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Euromonitor International's Laundry Care in Latin America global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care, analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Laundry Care in Latin America
Euromonitor International
August 2019
Introduction
Regional Overview
Leading Companies and Brands
Forecast Projections
Country Snapshots

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