The Middle East and Africa recorded significant e-commerce growth, with improved digital and payment infrastructure. Adoption of digital wallet has also been stronger than some Western markets. However, digitisation is still uneven and while GCC consumers have some of the highest levels of connectivity and smartphone penetration, South Africa still need to catch up. Betting on retailing, introducing cheap smartphone and investing in the digital infrastructure are expected to help bridge that gap...

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Digital Commerce in the Middle East and Africa
Euromonitor International
August 2019
Introduction
Regional Overview
Forecast Projections
Country Snapshots

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