During 2018, wine registered slightly stronger total volume growth, although the category faced strong competition from beer. In terms of the drinking culture, the majority of Vietnamese consumers tend to choose beer over wine, thanks to the more affordable price of beer. In addition, beer appears more suitable for drinking with Vietnamese cuisines than wine. As a result, wine remains a smaller category compared with beer. In spite of the strong competition from beer, wine is still popular among...
Euromonitor International's Wine in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Wine in Vietnam
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Wine Registers A Stable Performance
Limited Marketing and Advertising Activities From Players
Further Stable Growth Is Projected for Wine in the Forecast Period
Competitive Landscape
Thang Long Liquor Maintains Its Lead
Wine Is Fragmented, With the Presence of Many Small Brands
Rising Demand for Good-quality But Reasonably Priced Brands
Category Data
Table 1 Sales of Wine by Category: Total Volume 2013-2018
Table 2 Sales of Wine by Category: Total Value 2013-2018
Table 3 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 4 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
Table 16 GBO Company Shares of Champagne: % Total Volume 2014-2018
Table 17 NBO Company Shares of Champagne: % Total Volume 2014-2018
Table 18 LBN Brand Shares of Champagne: % Total Volume 2015-2018
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
Table 22 GBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
Table 23 NBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
Table 24 LBN Brand Shares of Non-grape Wine: % Total Volume 2015-2018
Table 25 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 26 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
Executive Summary
Beer Remains the Dominant Category
2018 Is A Difficult Year for Alcoholic Drinks
Saigon Alcohol Beer & Beverages Corp (sabeco)
Internet Retailing Gains Popularity in Beer
A Positive Performance Is Expected for Alcoholic Drinks
Market Background
Legislation
Table 29 Number of On-trade Establishments by Type 2013-2018
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 32 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 41 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
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