Sales of RTDs in Vietnam were negligible in 2019, due to low consumer awareness and a lack of traditional consumption by local consumers, along with low consumption amongst tourists. The popularity and ubiquity of beer in the country tends to result in low consumer awareness of other low ABV alcoholic drinks. The main consumers are expatriates and a few tourists.
Euromonitor International's RTDs in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Rtds in Vietnam Euromonitor International August 2020 List OF CONTENTS AND TABLES PRE-COVID-19 PERFORMANCE 2020 AND BEYOND EXECUTIVE SUMMARY COVID-19 impact on alcoholic drinks COVID-19 country impact Beer drives growth, which hampers growth in spirits Players in beer dominate, with Sabeco expanding its distribution A gradual return to growth thanks to a young population CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024 CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024 CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024 CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024 MARKET BACKGROUND Legislation Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Table 1 Number of On-trade Establishments by Type 2014-2019 TAXATION AND DUTY LEVIES Table 2 Taxation and Duty Levies on Alcoholic Drinks 2019 OPERATING ENVIRONMENT Contraband/parallel trade Duty free Cross-border/private imports KEY NEW PRODUCT LAUNCHES Outlook MARKET INDICATORS Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019 MARKET DATA Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019 Table 5 Sales of Alcoholic Drinks by Category: Total Value 2014-2019 Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019 Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019 Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019 Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019 Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019 Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019 Table 14 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024 Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024 GLOBAL MACROECONOMIC ENVIRONMENT GLOBAL INDUSTRY ENVIRONMENT DISCLAIMER SOURCES Summary 1 Research Sources
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