Prior to the onset of the pandemic, the government and its various health-related ministries and agencies endeavoured to make consumers more aware and better informed about the potential health risks of consuming too much of certain types of food, such as sugar, fat and salt. The onset of the global pandemic heightened these efforts as well as consumer awareness. Moreover, while the virus proved highly problematic for all consumers in the country, those with underlying health conditions were mor...

Euromonitor International's Better For You Packaged Food in Vietnam report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Better For You Packaged Food in Vietnam
Euromonitor International
February 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
COVID-19 stimulates growing consumer health concerns and sales of BFY packaged food
COVID-19 hones consumer focus on reducing sugar due to rising diabetes rate and limited exercise opportunities during lockdown
COVID-19 has little impact on the distribution of BFY packaged food
RECOVERY AND OPPORTUNITIES
BFY packaged food on the rise due to widening product choice and greater focus on health since COVID-19
Further new product development expected in line with growing health consciousness
Growing appreciation of health as well as Westernisation trend set to promote BFY packaged food in the aftermath of the pandemic
CATEGORY DATA
Table 1 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 3 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 4 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 5 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 6 Sales of Health and Wellness by Type: Value 2015-2020
Table 7 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 8 Sales of Health and Wellness by Category: Value 2015-2020
Table 9 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 10 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 11 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 12 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 13 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 14 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 15 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 16 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 17 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 18 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 19 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 20 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

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