In March 2020, the government of Uruguay closed all bars, pubs and restaurants across the country, while advising consumers to work from home, stating that they should avoid all public places. Therefore, the outbreak of COVID-19 in Uruguay is predicted to lead to a decline in on-trade volume growth for alcoholic drinks, with this decline being seen in all areas; wine, beer, spirits, RTDs and cider/perry. Even though many on-trade establishments opened in May, consumers remained cautious about so...
Euromonitor International's Alcoholic Drinks in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Alcoholic Drinks in Uruguay
Euromonitor International
September 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Economic instability and the growing trend for quality over quantity leads to a decline in volume growth for 2019
Fábricas Nacionales de Cerveza leads the landscape in 2019, as domestic players have an important foothold in wine and cider/perry
On-trade sales recover from 2021, and off-trade volume growth is set to remain positive across the forecast period, boosted by dark beer and stout
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Economic instability, rising prices and the weak summer season impact total volume growth for beer in 2019
Consumers are increasingly demanding quality, innovative flavours, and craft beer offerings; boosting the premiumisation trend in the country in 2019
Fábricas Nacionales de Cerveza continues to lead the landscape, as competition from craft players increases in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within beer
Recovery and opportunities
CATEGORY BACKGROUND
Summary 3 Lager by Price Band 2019
Table 18 Number of Breweries 2014-2019
CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2014-2019
Table 20 Sales of Beer by Category: Total Value 2014-2019
Table 21 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 22 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 27 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 28 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 29 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 30 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 31 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Consumption is high in 2019, with Uruguayan wine being declared a national drink
Volume share declines as prices increase in 2019, and the Zero Tolerance Law impacts consumers drinking behaviour, especially in on-trade establishments
Bodegas Traversa leads the landscape, as imported wines prove fierce competition for domestic wineries in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within wine
Recovery and opportunities
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2014-2019
Table 35 Sales of Wine by Category: Total Value 2014-2019
Table 36 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 37 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 42 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 43 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 44 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 45 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Consumption decreases due to economic instability and a growing preference for quality over quantity in 2019
In 2019, whisky continues to drive sales, as Ferne Branca becomes a popular choice in bitters
In 2019, international brands dominate as Diageo Uruguay leads spirits in Uruguay, with a strong position in whiskies
2020 AND BEYOND
COVID-19 impact
Affected products within spirits
Recovery and opportunities
CATEGORY DATA
Table 46 Sales of Spirits by Category: Total Volume 2014-2019
Table 47 Sales of Spirits by Category: Total Value 2014-2019
Table 48 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 49 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 54 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 55 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 56 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 57 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 58 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 59 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 60 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Cider/perry declines in 2019, with economic pressure impacting low-income consumers, while high-income consumers start to reach for champagne
Premium products expand, hoping to shift the landscape forward and boost sales in 2019
In 2019, local companies dominate cider/perry as international players are not yet interested in investing
2020 AND BEYOND
COVID-19 impact
Recovery and opportunities
CATEGORY DATA
Table 61 Sales of Cider/Perry: Total Volume 2014-2019
Table 62 Sales of Cider/Perry: Total Value 2014-2019
Table 63 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 64 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 69 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 70 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 71 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 72 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 73 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 74 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 75 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Economic instability partners with the high-price points of RTD, leading to a decline in volume growth for 2019
Higher-income consumers drive sales in the off-trade, appreciating the convenience of the products in 2019
Fábricas Nacionales de Cerveza leads RTDs in 2019, while wine-based RTDs is dominated by local players
2020 AND BEYOND
COVID-19 impact
Affected products within RTDs
Recovery and opportunities
CATEGORY DATA
Table 76 Sales of RTDs by Category: Total Volume 2014-2019
Table 77 Sales of RTDs by Category: Total Value 2014-2019
Table 78 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 79 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 80 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 81 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 82 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 83 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 84 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 85 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 86 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 87 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 88 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 89 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 90 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024
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