After five years of off-trade volume decline, mostly due to maturity in the largest category, black tea, in 2020 tea has returned to volume growth. Off-trade current value sales have also seen much stronger growth than usual due to price rises. With consumers spending more time at home due to COVID-19, including for work and schooling, at-home consumption increased. Moreover, as tea is a dried, shelf stable product with a relatively lower price, this made it an ideal item for stocking up in case...

Euromonitor International's Tea in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Tea in the US
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Total volume sales of tea significantly affected by on-trade disruptions
Premium and organic segments remain important for growth
Functional teas appeal to concerned consumers amidst the pandemic
RECOVERY AND OPPORTUNITIES
On-trade channel will be slow to reach previous levels, but e-commerce set to soar
A growing focus on health will benefit fruit/herbal and green tea
Competition for standard black tea will continue to rise
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2015-2020
Table 2 Retail Sales of Tea by Category: Value 2015-2020
Table 3 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 4 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 6 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 7 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 8 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
CHART 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025
CHART 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 13 Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 14 Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

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