Over the review period, excise tax of 100% and VAT of 5% were levied on sports drinks in the United Arab Emirates. The resultant price hikes caused off-trade volume sales to decline sharply. In 2020, a new excise tax of 50% on all beverages with added sugar came into effect, narrowing the price gap between sports drinks and competing product types. Nonetheless, this did not halt the downward trend in 2020. Off-trade current value sales also declined, albeit at a slightly slower pace. Demand for...
Euromonitor International's Sports Drinks in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Sports Drinks in the United Arab Emirates
Euromonitor International
February 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Sports drinks consumption declines due to high taxes and health concerns
Sports drinks face growing competition from product types with a healthier image
Otsuka Holdings Co maintains strong lead despite increasing competition
RECOVERY AND OPPORTUNITIES
Downward trend in sports drinks anticipated to stabilise
Health and wellness expected to be a focal point for new product development
Companies likely to focus on improving distribution via specialist channels
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 2 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
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