China declared 2018 Turkish Tourism Year, which boosted the number of Chinese inbound tourists to Turkey in 2018 and into 2019. After a lacklustre performance in 2017, jewellery recorded much improved retail value growth figures in 2018/2019, supported by this initiative. The Swarovski Swan line is particularly popular among the Chinese when travelling abroad, and the brand also benefited from this increase in tourism in 2018.
Euromonitor International's Jewelleryin Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Costume Jewellery, Fine Jewellery.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Jewellery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Jewellery in Turkey
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Increase in Tourists From China Boosts Sales of Jewellery
Product Placement in Popular TV Shows Is An Important Strategy for Players
Celebrity and Influencer Endorsements Also Used
Competitive Landscape
Strict New Rules on Credit Card Purchases Mean Players Need To Innovate
Atasay Kuyumculuk Leads Jewellery With High Profile Advertising and New Store Openings
New Collections To Appeal To Disney Fans Offered in Costume Jewellery
Category Data
Table 1 Sales of Jewellery by Category: Volume 2014-2019
Table 2 Sales of Jewellery by Category: Value 2014-2019
Table 3 Sales of Jewellery by Category: % Volume Growth 2014-2019
Table 4 Sales of Jewellery by Category: % Value Growth 2014-2019
Table 5 Sales of Costume Jewellery by Type: % Value 2014-2019
Table 6 Sales of Fine Jewellery by Type: % Value 2014-2019
Table 7 Sales of Fine Jewellery by Collection: % Value 2014-2019
Table 8 Sales of Fine Jewellery by Metal: % Value 2014-2019
Table 9 NBO Company Shares of Jewellery: % Value 2014-2018
Table 10 LBN Brand Shares of Jewellery: % Value 2015-2018
Table 11 Distribution of Jewellery by Format: % Value 2014-2019
Table 12 Forecast Sales of Jewellery by Category: Volume 2019-2024
Table 13 Forecast Sales of Jewellery by Category: Value 2019-2024
Table 14 Forecast Sales of Jewellery by Category: % Volume Growth 2019-2024
Table 15 Forecast Sales of Jewellery by Category: % Value Growth 2019-2024
Executive Summary
Strong Retail Value Growth Largely Due To Price Increases and A Shift Towards Branded Goods
Collaborations With Social Media Influencers Are Key To Attracting Millennials
Turkish Government Supports Domestic Production With A Higher Tax on Imports
Specialist Retail Channels Account for the Majority of Sales, But Shoppers More Confidently Move Online To Secure Lower Prices and More Options
Positive Outlook for Personal Accessories As Women Enjoy More Economic Freedom
and More Shopping Centres Are Built
Market Data
Table 16 Sales of Personal Accessories by Category: Volume 2014-2019
Table 17 Sales of Personal Accessories by Category: Value 2014-2019
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 19 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 21 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 22 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 24 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
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