Demand for baby food in Thailand pre-COVID-19 was already starting to slow as local parents became increasingly concerned about the nutritional benefits of these products. Social media was also influencing an increasing number of parents to feed their children with home-cooked meals instead of commercially packaged ones. Making meals from scratch is more economical and such meals typically have a higher nutrient content, while commercially prepared and dried baby food tend to be a time-saving an...

Euromonitor International's Baby Food in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Baby Food in Thailand
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Some panic buying during initial stages of lockdown improves performance of baby food, but category must still compete with breastfeeding and home-prepared options amongst price-sensitive consumers
Consolidation within baby food encourages further development of more natural or specific benefits to address increasing health concerns amongst parents
E-commerce gains notable share of baby food during lockdown, but large modern grocery retailers continue to dominate
RECOVERY AND OPPORTUNITIES
Declining birth rates and price sensitivity following lockdown set to have negative impact on demand for baby food over the forecast period
Liquid format to continue to dominate growing-up milk formula due to convenience and on-the-go positioning
Strongest performance by prepared baby food to be driven by demand from affluent young parents due to convenience and expanding range of premium options
CATEGORY DATA
Table 1 Sales of Baby Food by Category: Volume 2015-2020
Table 2 Sales of Baby Food by Category: Value 2015-2020
Table 3 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 4 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baby Food: % Value 2016-2020
Table 6 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 7 Distribution of Baby Food by Format: % Value 2015-2020
Table 8 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

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