Despite a consensus to learn to live with the virus, a surge in the number of COVID-19 cases in May and June of 2022 led many consumers to continue to work and study remotely from home. With more time at home, the home cooking and baking trend that began with the COVID-19 pandemic remains prevalent in 2022. As such, retail demand for dairy products typically used in cooking and baking, such as butter and spreads, cheese, shelf-stable milk, plain yoghurt and cream, remains high during the year. I...
Euromonitor International's Dairy Products and Alternatives in Taiwan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.
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Dairy Products and Alternatives in Taiwan
Euromonitor International
September 2022
List Of Contents And Tables
DAIRY PRODUCTS AND ALTERNATIVES IN TAIWAN
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 5 Penetration of Private Label by Category: % Value 2017-2022
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further drop in demand for baby food as a result of declining birth rate
Previously booming other baby food is starting to stagnate
More positive performances for players present in special baby milk formula
PROSPECTS AND OPPORTUNITIES
E-commerce to gain further share to cater to busy urban parents
Further growth potential for prepared baby food
Dried baby food continues to struggle with unhealthy perception amongst younger parents
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2017-2022
Table 10 Sales of Baby Food by Category: Value 2017-2022
Table 11 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 12 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2017-2022
Table 14 NBO Company Shares of Baby Food: % Value 2018-2022
Table 15 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 16 Distribution of Baby Food by Format: % Value 2017-2022
Table 17 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 18 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027
BUTTER AND SPREADS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Butter and spreads, as a category, continues to benefit from the home cooking and baking trend
Temporary shortage in butter due to international shipping delays negatively affects retail volume sales
Consolidated competitive landscape for butter, with increasing fragmentation noted for margarine and spreads
PROSPECTS AND OPPORTUNITIES
Greater levels of normalisation expected
Local artisans continue to raise awareness of premium quality butter
Flavour innovation to continue adding interest to margarine
CATEGORY DATA
Table 21 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 22 Sales of Butter and Spreads by Category: Value 2017-2022
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 27 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027
CHEESE IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Home cooking and baking trend continues to support demand through retail
Dominant foodservice to record significant losses due to more restrictive measures
Fonterra Brands to retain convincing leadership of cheese but category continues to attract new entries
PROSPECTS AND OPPORTUNITIES
Further room for expansion and experimentation
Cheese for indulgence purposes is an area with much potential for growth
Alternative channels open up opportunity for niche premium brands
CATEGORY DATA
Table 32 Sales of Cheese by Category: Volume 2017-2022
Table 33 Sales of Cheese by Category: Value 2017-2022
Table 34 Sales of Cheese by Category: % Volume Growth 2017-2022
Table 35 Sales of Cheese by Category: % Value Growth 2017-2022
Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2017-2022
Table 37 Sales of Hard Cheese by Type: % Value 2017-2022
Table 38 NBO Company Shares of Cheese: % Value 2018-2022
Table 39 LBN Brand Shares of Cheese: % Value 2019-2022
Table 40 Distribution of Cheese by Format: % Value 2017-2022
Table 41 Forecast Sales of Cheese by Category: Volume 2022-2027
Table 42 Forecast Sales of Cheese by Category: Value 2022-2027
Table 43 Forecast Sales of Cheese by Category: % Volume Growth 2022-2027
Table 44 Forecast Sales of Cheese by Category: % Value Growth 2022-2027
DRINKING MILK PRODUCTS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Impact on retail sales of drinking milk products varies due to home seclusion in 2022
While fresh milk continues to dominate demand for cow's milk, shelf stable performs better during the pandemic
Foodservice slow to recover, particularly impacting demand for fresh milk
Consolidated competitive landscape sees rising trend of small farmers' brands
PROSPECTS AND OPPORTUNITIES
Shelf stable is set for improved performance, while fresh milk is predicted to stagnate
Growing popularity of ELS milk draws international brands to the Taiwanese market
Subscription service offers potential development area for fresh milk
CATEGORY DATA
Table 45 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 46 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 47 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 48 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 50 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 51 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 52 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 54 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027
YOGHURT AND SOUR MILK PRODUCTS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lack of on-the-go consumption occasions negatively impacts demand for drinking yoghurt, while plain format continues to benefit from healthy perception
Competition from home-made yoghurt
Consumers continue to switch towards premium options of plain yoghurt
PROSPECTS AND OPPORTUNITIES
Stagnating demand for yoghurt could benefit smaller brands offering differentiation
Yoghurt with functional benefits potential area for growth
E-commerce and subscription services, driven by younger urban consumers, will help drive sales and awareness of niche premium options
CATEGORY DATA
Table 56 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 58 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 60 Sales of Flavoured Yoghurt by Flavour: Rankings 2017-2022
Table 61 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 62 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 63 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027
OTHER DAIRY IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail sales of other dairy benefit from home seclusion in 2021 but category experiences mixed performance
Fuller recovery in demand through foodservice prevented due to ongoing COVID-19 pandemic
Local players attempt to add excitement to condensed milk
PROSPECTS AND OPPORTUNITIES
Strong competition from various dairy products to result in further declines through for coffee whiteners
Stable but undynamic demand predicted for chilled dairy desserts
Cream will continue to appeal to home cooks, but high price will restrict target audience
CATEGORY DATA
Table 68 Sales of Other Dairy by Category: Volume 2017-2022
Table 69 Sales of Other Dairy by Category: Value 2017-2022
Table 70 Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 71 Sales of Other Dairy by Category: % Value Growth 2017-2022
Table 72 NBO Company Shares of Other Dairy: % Value 2018-2022
Table 73 LBN Brand Shares of Other Dairy: % Value 2019-2022
Table 74 Distribution of Other Dairy by Format: % Value 2017-2022
Table 75 Forecast Sales of Other Dairy by Category: Volume 2022-2027
Table 76 Forecast Sales of Other Dairy by Category: Value 2022-2027
Table 77 Forecast Sales of Other Dairy by Category: % Volume Growth 2022-2027
Table 78 Forecast Sales of Other Dairy by Category: % Value Growth 2022-2027
PLANT-BASED DAIRY IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Other plant-based milk continues to gain in popularity
Dairy-free cheese gains greater awareness
Foodservice slow to recover from the pandemic
PROSPECTS AND OPPORTUNITIES
Demand for other plant-based milk set to accelerate at the expense of soy drinks
Imported oat milk brands face growing competition from local players
Texture and flavour will be key differentiating factors
CATEGORY DATA
Table 79 Sales of Plant-Based Dairy by Category: Volume 2017-2022
Table 80 Sales of Plant-Based Dairy by Category: Value 2017-2022
Table 81 Sales of Plant-Based Dairy by Category: % Volume Growth 2017-2022
Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2017-2022
Table 83 NBO Company Shares of Plant-Based Dairy: % Value 2018-2022
Table 84 LBN Brand Shares of Plant-Based Dairy: % Value 2019-2022
Table 85 Distribution of Plant-Based Dairy by Format: % Value 2017-2022
Table 86 Forecast Sales of Plant-Based Dairy by Category: Volume 2022-2027
Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2022-2027
Table 88 Forecast Sales of Plant-Based Dairy by Category: % Volume Growth 2022-2027
Table 89 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2022-2027
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