Volume sales of writing instruments continue to decrease as digitalisation increasingly makes pens redundant in a lot of everyday situations. The shift towards digital screens, at home, in the workplace and in schools in Sweden, is clearly adversely affecting volume sales of writing instruments at the lower end of the price-spectrum. However, higher-quality products are more resilient to this trend, as consumers are left with more to spend on the few writing instruments that they do need. Furthe...
Euromonitor International's Writing Instrumentsin Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Writing Instruments in Sweden
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Digitalisation Reduces Need for Writing Instruments, But Demand for Higher-quality Pens Remains
High-quality Writing Instruments Drive Value Growth As More People Seek A Break From Their Screens
Internet Retailing Is Emerging Steadily, Boosted by E-commerce Site Proliferation and Consumers' Need To Research Higher-end Writing Instruments
Competitive Landscape
Well-recognised Names Benefit the Most When Consumers Choose Cheaper Products
A Good Year for Pilot Nordic, While Faber-castell Has Mixed Fortunes
Writing Instruments Will Have To Adapt To Compete With Digitalisation in Schools
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2014-2019
Table 2 Sales of Writing Instruments by Category: Value 2014-2019
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
Table 4 Sales of Writing Instruments by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Writing Instruments: % Value 2014-2018
Table 6 LBN Brand Shares of Writing Instruments: % Value 2015-2018
Table 7 Distribution of Writing Instruments by Format: % Value 2014-2019
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
Table 9 Forecast Sales of Writing Instruments by Category: Value 2019-2024
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024
Executive Summary
Personal Accessories in Sweden Relies on Luxury Purchases for Value Growth
Fast Fashion Is Struggling To Achieve Value Growth As the Luxury Trend Consolidates
Most Personal Accessories Regularly Attract New Brands and Products
Stores Increase Their Online Presence As Internet Retailing Gathers Momentum
Enhancing Product Quality Is Key To Compensating for Static Volume Demand
Market Data
Table 12 Sales of Personal Accessories by Category: Volume 2014-2019
Table 13 Sales of Personal Accessories by Category: Value 2014-2019
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 15 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 17 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 18 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 20 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
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