Retail sales of sunglasses continued to record a modest performance in 2019. An exceptionally dry and hot summer in Sweden helped secure a boost in volume sales compared with the preceding year, as most consumers were informed about the dangers of extended exposure to the sun's UV rays. Value growth remained somewhat restricted by the share of internet retailing rising, which put pressure on unit prices.
Euromonitor International's Sunglasses in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Sunglasses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Sunglasses in Sweden
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Sunglasses Has the Most Potential of All Eyewear Categories As Consumers Become Aware of the Harm Caused by Uv Light
Optical Shops Could Expand the Consumer Base Through Subscription Schemes
Embracing New Technology Could Pave the Way To Long-term Growth
Competitive Landscape
Luxottica Nordic Still Puts Other Players in the Shade, Though Greater Competition Is Being Seen
Augmented Reality Apps and Low Overheads Hold the Key To Internet Retailing Growth
Kering Looks To Capitalise on the Luxury Segment, While A Wide Distribution Strategy Is Increasingly Important
Category Data
Table 1 Sales of Sunglasses: Volume 2014-2019
Table 2 Sales of Sunglasses: Value 2014-2019
Table 3 Sales of Sunglasses: % Volume Growth 2014-2019
Table 4 Sales of Sunglasses: % Value Growth 2014-2019
Table 5 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 6 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 7 Distribution of Sunglasses by Format: % Value 2014-2019
Table 8 Forecast Sales of Sunglasses: Volume 2019-2024
Table 9 Forecast Sales of Sunglasses: Value 2019-2024
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 11 Forecast Sales of Sunglasses: % Value Growth 2019-2024
Executive Summary
Eyewear Sales Are Hindered by the Economy in 2019, But Still Stand To Benefit From Favourable Lifestyle, Health and Demographic Trends
the Young Demographic Is Increasingly Targeted by Eyewear Players
High Entry Barrier Restricts Competition in the Medical Categories, Though Smaller Players Can Challenge in Other Areas Through Good Design
Internet Retailing Is Dynamic in Eyewear Though the Need To Try on Glasses Remains A Challenge for the Channel
the Rise of Internet Retailing and the Trend for Owning Multiple Glasses Will Limit Price Rises
Market Data
Table 12 Sales of Eyewear by Category: Volume 2014-2019
Table 13 Sales of Eyewear by Category: Value 2014-2019
Table 14 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 15 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Eyewear: % Value 2014-2018
Table 17 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 18 Distribution of Eyewear by Format: % Value 2014-2019
Table 19 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 20 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
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