South Korea has one of the world's highest penetration rates for smart mobile devices. The country's residents are known for their love of the latest communication technologies and this means that writing instruments are becoming less relevant with every passing year. Instead of using pens to record information on paper, consumers are increasingly using PCs or smart portable devices to record and transmit information. This is obviously having a very negative effect on demand for writing instrume...
Euromonitor International's Writing Instrumentsin South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Writing Instruments in South Korea
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Rising Penetration of Smartphones and Other Devices Continues To Undermine Sales
Colouring and Roller Ball Pens Are the Most Dynamic Categories Thanks To Their Innovation and the Trend for Adult Colouring Books
the Low Birth Rate and Contracting Population of Children Continue To Suppress Growth
Competitive Landscape
Mitsubishi Pencil Co Remains on Top of the Rankings With A Very Strong Performance
Local Player Mon Ami Responds To Its Falling Sales With the Opening of Ink Lab
Domestic Companies Vie With International Rivals for Sales
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2014-2019
Table 2 Sales of Writing Instruments by Category: Value 2014-2019
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
Table 4 Sales of Writing Instruments by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Writing Instruments: % Value 2014-2018
Table 6 LBN Brand Shares of Writing Instruments: % Value 2015-2018
Table 7 Distribution of Writing Instruments by Format: % Value 2014-2019
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
Table 9 Forecast Sales of Writing Instruments by Category: Value 2019-2024
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024
Executive Summary
Sales Growth Driven by Younger Consumers Amidst A General Economic Slowdown
Polarisation of Demand Continues To Squeeze Mid-priced Brands
International Luxury Goods Companies and Brands Continue To Lead Sales
Department Stores Remains Dominant Despite Challenges From Internet Retailing and TV Homeshopping
Muted Demand Among Locals To Be Mitigated by Rising Spending Among Foreign Tourists
Market Data
Table 12 Sales of Personal Accessories by Category: Volume 2014-2019
Table 13 Sales of Personal Accessories by Category: Value 2014-2019
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 15 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 17 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 18 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 20 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
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