The outbreak of COVID-19 in South Africa placed a strong focus on preventative health with consumers keen to prevent themselves and their family from contracting the virus. Most consumers were already aware of the role of vitamins in supporting a healthy immune system and as such this provided a boost to sales of products with known immunity boosting claims, such as vitamin C, as well as multivitamins. When the government announced that lockdown measures would be introduced there was widespread...

Euromonitor International's Vitamins in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Vitamins in South Africa
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
A good year for vitamins as consumers look to boost their immune system
Self-medication and preventative health the key growth drivers for vitamins
Centrum retains the lead thanks to strong marketing and targeted products
RECOVERY AND OPPORTUNITIES
Consumers expected to put their health first driving demand for multivitamins
Private label expected to increase its share as financial pressures mount
Packaging and product formats offer potential ways to stand out from the competition
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2015-2020
Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Vitamins: % Value 2016-2020
Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format: % Value 2015-2020
Table 16 Distribution of Consumer Health by Format and Category: % Value 2020
Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2019-2020
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources

Africa Plant Protein Market 2023...

Plant protein refers to protein derived from plant-based sources such as legumes, grains, nuts, seeds, and certain vegetables. These proteins are valued for their nutritional benefits, as they are often rich in essential amino acids, fiber, vitamins, and minerals. Plant protein is widely used in veg...

Global Bio-based Vitamins Market Size, Key Players, Research Insights, Emerging Opportunities, COVID-19 Impact and Emerging Trends By 2030...

Overview of the Global Bio-based Vitamins Market: The report discusses everything a marketer requires before investing in the global Bio-based Vitamins Market during the forecast period 2023-2030. It provides detail...

Global Thyroid Eye Disease (TED) Treatment Market (2023 Edition): Analysis By Therapeutic Type (Monoclonal Antibodies, Corticosteroids, Vitamins, Others), Route of Administration, Distribution Channel, By Region, By Country: Market Insights and Forecast (2019-2029)...

Executive Summary Azoth Analytics has released a research report titled "Global Thyroid Eye Disease Treatment Market (2023 Edition)" which provides a complete analysis of the global Thyroid Eye Disease Treatment industry in terms of market segmentation by Therapeutic Type (Monoclonal An...

2023-2028 Global and Regional Pet Vitamins and Supplements Industry Status and Prospects Professional Market Research Report Standard Version...

The global Pet Vitamins and Supplements market is expected to reach US$ XX Million by 2028, with a CAGR of XX% from 2023 to 2028, based on HNY Research newly published report. The prime objective of this report is to provide the insights on the post COVID-19 impact which will help market players...

2023-2028 Global and Regional Sugar-free Gummy Vitamins Industry Status and Prospects Professional Market Research Report Standard Version...

The global Sugar-free Gummy Vitamins market is expected to reach US$ XX Million by 2028, with a CAGR of XX% from 2023 to 2028, based on HNY Research newly published report. The prime objective of this report is to provide the insights on the post COVID-19 impact which will help market players in...

2023-2028 Global and Regional Antioxidant Vitamins Industry Status and Prospects Professional Market Research Report Standard Version...

The global Antioxidant Vitamins market is expected to reach US$ XX Million by 2028, with a CAGR of XX% from 2023 to 2028, based on HNY Research newly published report. The prime objective of this report is to provide the insights on the post COVID-19 impact which will help market players in this...

Middle East and Africa (MEA) SCADA Market 2022-2032 by Architecture (Hardware, Software, Services), Component (RTU, PLC, HMI, Communication), Generation (First, Second, Third, Fourth), Deployment (On-premises, Cloud, Hybrid), Industry Vertical, and Country: Trend Forecast and Growth Opportunity...

Middle East and Africa (MEA) SCADA market is projected to grow by 6.2% annually in the forecast period and reach $1.37 billion by 2032, driven by the enhancing efficiencies in manufacturing with SCADA, the increasing adoption of cloud computing, a surging demand of industrial mobility, and the emerg...

2023-2028 Global and Regional East Africa and Turkey Heart Failure Drugs Industry Status and Prospects Professional Market Research Report Standard Version...

The global East Africa and Turkey Heart Failure Drugs market is expected to reach US$ XX Million by 2028, with a CAGR of XX% from 2023 to 2028, based on HNY Research newly published report. The prime objective of this report is to provide the insights on the post COVID-19 impact which will help ...

2023-2028 Global and Regional Letter Vitamins Industry Status and Prospects Professional Market Research Report Standard Version...

The global Letter Vitamins market is expected to reach US$ XX Million by 2028, with a CAGR of XX% from 2023 to 2028, based on HNY Research newly published report. The prime objective of this report is to provide the insights on the post COVID-19 impact which will help market players in this fiel...

2023-2028 Global and Regional Vitamins DNA Test Kit Industry Status and Prospects Professional Market Research Report Standard Version...

The global Vitamins DNA Test Kit market is expected to reach US$ XX Million by 2028, with a CAGR of XX% from 2023 to 2028, based on HNY Research newly published report. The prime objective of this report is to provide the insights on the post COVID-19 impact which will help market players in thi...