While demand for gold jewellery, which dominates fine jewellery as a metal in South Africa, remained fairly stable due to the bridal market despite a challenging economic climate towards the end of the review period, the strict lockdown measures introduced in response to COVID-19 not only led to the closure of dominant jewellery and watch specialist retailers (the preferred distribution channel for fine jewellery), restricting sales of this category, but also had a profound impact on weddings an...
Euromonitor International's Jewelleryin South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Costume Jewellery, Fine Jewellery.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Jewellery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Jewellery in South Africa
Euromonitor International
September 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Lockdown measures place particular pressure on fine jewellery with lack of foreign tourism and postponement of weddings
Jewellery remains highly fragmented landscape in 2019 with private label continuing to record strong performance due to price sensitivity amongst lower-income consumers
Despite initial mining closures, smaller diamond cutters look to creating their own jewellery with positive results
RECOVERY AND OPPORTUNITIES
Slower recovery for fine jewellery despite predictions of weddings resuming late 2020/early 2021
Affordable costume jewellery will continue to dominate demand
Store-based specialist retailers will continue to be preferred by consumers of fine jewellery
CATEGORY DATA
Table 1 Sales of Jewellery by Category: Volume 2015-2020
Table 2 Sales of Jewellery by Category: Value 2015-2020
Table 3 Sales of Jewellery by Category: % Volume Growth 2015-2020
Table 4 Sales of Jewellery by Category: % Value Growth 2015-2020
Table 5 Sales of Costume Jewellery by Type: % Value 2015-2020
Table 6 Sales of Fine Jewellery by Type: % Value 2015-2020
Table 7 Sales of Fine Jewellery by Collection: % Value 2015-2020
Table 8 Sales of Fine Jewellery by Metal: % Value 2015-2020
Table 9 NBO Company Shares of Jewellery: % Value 2015-2019
Table 10 LBN Brand Shares of Jewellery: % Value 2016-2019
Table 11 Distribution of Jewellery by Format: % Value 2015-2020
Table 12 Forecast Sales of Jewellery by Category: Volume 2020-2025
Table 13 Forecast Sales of Jewellery by Category: Value 2020-2025
Table 14 Forecast Sales of Jewellery by Category: % Volume Growth 2020-2025
Table 15 Forecast Sales of Jewellery by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on personal accessories
COVID-19 country impact
Company response
Retailing shift
What next for personal accessories?
MARKET DATA
Table 16 Sales of Personal Accessories by Category: Volume 2015-2020
Table 17 Sales of Personal Accessories by Category: Value 2015-2020
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 19 Sales of Personal Accessories by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Personal Accessories: % Value 2015-2019
Table 21 LBN Brand Shares of Personal Accessories: % Value 2016-2019
Table 22 Distribution of Personal Accessories by Format: % Value 2015-2020
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
Table 24 Forecast Sales of Personal Accessories by Category: Value 2020-2025
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DEFINITIONS
SOURCES
Summary 1 Research Sources
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