South Africa experienced a technical recession in the first three quarters of 2018 which put consumer spending under extreme pressure. During the annual budget speech of 2018, the Minister of Finance, Malusi Gigaba, announced that value added tax (VAT) will increase from 14% to 15%. Subsequently, there were eight consecutive fuel price increases during 2018, while the price of food and services also rose leaving consumers with less disposable income. With excise duties increasing by more than in...
Euromonitor International's Alcoholic Drinks in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Alcoholic Drinks in South Africa
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Tough Economic Conditions Persist
Craft Products Edging Their Way Into the Market
Top Three Players Control the Market
Food/drink/tobacco Specialists Dominates
Improved Performance Expected Despite Challenging Market Conditions
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2013-2018
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Market Indicators
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Durban Poison Is South Africa's First Cannabis Beer
Craft Beer Revives Interest in Beer
Millennial Females Are Driving Demand for Unisex Beer
Competitive Landscape
Anheuser-Busch Inbev NV Driving Growth in Imported Premium Lager
Health and Wellness Concerns Drive Product Innovation
Accelerated Growth for Heineken Continues
Category Background
Lager Price Band Methodology
Summary 3 Lager by Price Band 2018
Category Data
Table 18 Sales of Beer by Category: Total Volume 2013-2018
Table 19 Sales of Beer by Category: Total Value 2013-2018
Table 20 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 21 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 26 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 27 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 28 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 29 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 30 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Health and Wellness Trends Cause Shift in Consumer Preferences
Product Innovation Continues To Boost Cider/perry
Increasing Competition
Competitive Landscape
Distell Weathers Competition Through Strengthened Brand Marketing
Heineken South Africa (pty) Ltd Increases the Competition
Growing Interest in Craft Cider/perry
Category Data
Table 33 Sales of Cider/Perry: Total Volume 2013-2018
Table 34 Sales of Cider/Perry: Total Value 2013-2018
Table 35 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 36 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 41 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 42 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 43 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 44 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 45 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 46 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 47 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023
Headlines
Prospects
Millennials Demand for Premiumisation Impacts Rtds
Positive Outlook for Rtds As New Product Launches Dominate
Craft To Stimulate Spirit-based Rtds
Competitive Landscape
Bernini Continues To Dominate Wine-based Rtds
Ongoing Competition From Ice Tropez in Wine-based Rtds
Diageo Maintains Stable Performance in Spirits-based Rtds
Category Data
Table 48 Sales of RTDS by Category: Total Volume 2013-2018
Table 49 Sales of RTDS by Category: Total Value 2013-2018
Table 50 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 51 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 52 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 53 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 54 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 55 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 56 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 57 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 58 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 59 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 60 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 61 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 62 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Gin Still Enjoying Revived Attention Brought About by Craft Gin
Brandy Suffers A Major Setback Due To Several Price Increase
Could Rum Be the Next Trendy Drink in Spirits?
Competitive Landscape
Distell Dominates Gin With Gordon's and Old Buck
Cognac, An Aspirational Product Enticing Millennial
Cream-based Liqueurs Revitalised by Amarula Vanilla Spice
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 4 Benchmark Brands 2018
Category Data
Table 63 Sales of Spirits by Category: Total Volume 2013-2018
Table 64 Sales of Spirits by Category: Total Value 2013-2018
Table 65 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 66 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
Table 72 Sales of White Rum by Price Platform: % Total Volume 2013-2018
Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
Table 74 Sales of English Gin by Price Platform: % Total Volume 2013-2018
Table 75 Sales of Vodka by Price Platform: % Total Volume 2013-2018
Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
Table 77 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 78 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 79 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 80 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 81 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Hope for Wine Industry After Crippling Drought
Millennials Are Living the Good Life
Female Consumers Driving New Product Development
Competitive Landscape
Bag in A Box Makes A Comeback As Price Drives Purchase
Distell Continues To Lead Wine With Portfolio That Covers the Price Spectrum
Jc Le Roux Loses Share To Emerging Brands
Category Data
Table 84 Sales of Wine by Category: Total Volume 2013-2018
Table 85 Sales of Wine by Category: Total Value 2013-2018
Table 86 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 87 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 88 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 89 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 90 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 91 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 92 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
Table 93 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018
Table 94 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
Table 95 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
Table 96 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 97 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 98 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
Table 99 GBO Company Shares of Champagne: % Total Volume 2014-2018
Table 100 NBO Company Shares of Champagne: % Total Volume 2014-2018
Table 101 LBN Brand Shares of Champagne: % Total Volume 2015-2018
Table 102 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 103 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 104 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
Table 105 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 106 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 107 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
Table 108 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 109 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 110 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 111 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
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