The Coronavirus (COVID-19) circuit breaker saw consumers lead less active lifestyles, with fewer out-of-home occasions for the consumption of single-serve FF soft drinks. For instance, with gyms closed during the circuit breaker, there was a reduced demand for single-serve FF sports drinks for post-workout hydration reasons. While FF sports drinks continued to be consumed for general hydration during home seclusion, users shifted to larger pack sizes, such as 1.5-litre, which hurt retail value s...
Euromonitor International's Fortified/Functional Beverages in Singapore report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: FF Hot Drinks, FF Soft Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Fortified/Functional Beverages in Singapore
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Circuit breaker sees shift to larger pack sizes as impulse consumption occasions diminish for FF soft drinks, while stimulating consumption of FF hot drinks
FF fruit/vegetable juice and FF liquid concentrates continue to suffer from high in sugar perception, but remain popular as a treat or indulgence option during COVID-19
The leading players maintain their positions through high brand equity, channel ubiquity and adaptability in the face of COVID-19
RECOVERY AND OPPORTUNITIES
Energy drinks companies set to focus on added-value launches to widen the consumer base and prove robust in the face of market trends and shocks
Spike in sales of FF hot drinks predicted to be short-lived as consumers return to pre-COVID-19 foodservice and institutional habits
Manufacturers set to widen health and wellness aspects in the face of rising health awareness and stronger government regulation
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 4 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
Table 5 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
Table 6 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 7 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 8 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 11 Sales of Health and Wellness by Type: Value 2015-2020
Table 12 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 13 Sales of Health and Wellness by Category: Value 2015-2020
Table 14 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 15 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 16 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 17 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 18 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 19 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 20 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 21 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 22 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 23 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 24 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
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