Writing instruments has been stagnating for years. Some categories are still very popular (eg colouring), while others are losing consumer interest. The most important problem for the industry for a number of years has been the decreasing number of children of early school age, associated with the ever lower birth rate. The number of students dropped by almost a fifth over the last 10 years, according to Central Statistical Office (GUS) data. What is more, it is a stable trend - a decline was se...
Euromonitor International's Writing Instrumentsin Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Writing Instruments in Poland
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
the Demand for Writing Instruments Is Stable, Despite Declining Number of Pupils
Digitisation and Ecology Are Visible Trends
Writing Instruments Will Continue To See Slow Growth Dynamics
Competitive Landscape
Wpc Sp Zoo Still Holds the Leading Position
the Most Important Distribution Channel Is Still Stationers / Office Supply Stores
Erasable Products As Well As Fineliners and Coloured Gel Pens Are Very Popular
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2014-2019
Table 2 Sales of Writing Instruments by Category: Value 2014-2019
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
Table 4 Sales of Writing Instruments by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Writing Instruments: % Value 2014-2018
Table 6 LBN Brand Shares of Writing Instruments: % Value 2015-2018
Table 7 Distribution of Writing Instruments by Format: % Value 2014-2019
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
Table 9 Forecast Sales of Writing Instruments by Category: Value 2019-2024
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024
Executive Summary
Good Economic Situation Supports Growth in the Personal Accessories Market
Consumers Want Good-quality Goods at An Affordable Price
Personal Accessories Still Has Large Growth Potential, But Not in All Categories
Store-based Retailing Still Dominates, But Is Slowly Losing Share To Internet Retailing
Moderately Optimistic Outlook for Personal Accessories
Market Data
Table 12 Sales of Personal Accessories by Category: Volume 2014-2019
Table 13 Sales of Personal Accessories by Category: Value 2014-2019
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 15 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 17 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 18 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 20 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
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