Consumption of soft drinks across all categories in Peru in 2020 was strongly affected by COVID-19. For example, pre-pandemic bottled water consumption was strongly associated with preventative health care and had high consumption in households without children. Households with children instead had a higher consumption of carbonates (such as soda). However, in 2020 both categories will see decreased consumption largely due to the financial impact of the crisis. Neither bottled water nor carbonat...
Euromonitor International's Soft Drinks in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Soft Drinks in Peru
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Manufacturers expand portfolio with healthy and sugar-free products in line with health trend
Companies compete for consumer attention through packaging innovations
Labelling Law highlights carbonates' unhealthy attributes
RECOVERY AND OPPORTUNITIES
E-commerce and digital platforms expected to play a bigger part in carbonates marketing strategies
Budget-friendly options set to benefit as economic hardship continues
Carbonates expected to continue suffering from unhealthy perceptions; players need to reformulate products to remain attractive
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 35 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 36 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Table 41 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020
Table 42 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 43 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 44 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 45 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 46 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 47 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Declining sales for many juice manufacturers as consumers increasingly make their own at home
Juice category impacted by health trend and sugar tax
Juice manufacturers increasingly target younger consumers with reduced sugar and smaller package sizes
RECOVERY AND OPPORTUNITIES
Companies set to focus on reconnecting category with a ‘natural' perception
Smaller sizes to gain prominence as consumers return to increasingly busy lifestyles
Price to some extent offset by healthier positioning
CATEGORY DATA
Table 52 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 53 Off-trade Sales of Juice by Category: Value 2015-2020
Table 54 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 55 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 56 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
Table 57 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
Table 58 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
Table 59 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 60 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 61 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 62 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 63 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 64 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 65 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 66 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Decreased consumption of bottled water as more time at home turns consumers towards home-prepared boiled tap water
Flavoured and functional bottled water lose their appeal
Arca Continental Lindley and Ajeper remain top players in a stable landscape
RECOVERY AND OPPORTUNITIES
Bottled water to take advantage of health association to boost recovery
Alkaline water set to remain niche, despite appealing on several levels
Potential for on-trade premium water as restaurants seek to reduce costs and improve sustainability
CATEGORY DATA
Table 67 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 68 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 69 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 70 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 71 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 73 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 75 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 76 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 77 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 78 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Restricted exercise in quarantine decreases demand for sports drinks
Large formats perform best; marketing campaigns centre around COVID-19
Natural trend negatively affecting demand for artificial sports drinks
RECOVERY AND OPPORTUNITIES
Sports drinks to recover as consumers become more active
Health benefits to compete against price for consumer attention
Ajeper to continue marketing Sporade as an everyday drink
CATEGORY DATA
Table 79 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 80 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 81 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 82 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 87 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 88 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 89 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 90 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Energy drinks see decreased demand due to less busy lives and reduced activity in the target audience
Functionality considered more important than healthiness for many consumers
Ajeper continues to strongly dominate the category and expands its portfolio
RECOVERY AND OPPORTUNITIES
Energy drinks set to experience boom as consumers return to increasingly busy lifestyles
Price set to be key strategy for all energy drinks companies
Ajeper's Volt expected to focus marketing on health benefits
CATEGORY DATA
Table 91 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 92 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 93 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 94 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 99 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 100 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 101 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 102 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Concentrates benefit from association with health drivers
Concentrates offer convenience and economy for lower-income consumers
Alicorp maintains top position and expands with new flavours
RECOVERY AND OPPORTUNITIES
Reduced sugar and sugar-free concentrates set to gain traction
Concentrates offer a convenient, value-for-money alternative to fresh fruit juices
Alicorp to change name of Negrita brand to become more socially appropriate
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 103 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 104 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 105 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 106 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 107 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020
Table 108 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020
Table 109 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 110 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 111 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 112 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 113 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 114 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 117 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 118 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Non-essential status is detrimental to category during economic crisis
Ajeper's product range underpins its lead; other companies de-prioritise RTD tea
Decreased demand for RTD tea as health-conscious consumers transfer sales to bottled water
RECOVERY AND OPPORTUNITIES
Slow recovery expected for RTD tea
Players see potential in products offering healthy attributes
Younger consumers likely to be target audience for on-the-go formats
CATEGORY DATA
Table 119 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 120 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 121 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 122 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 123 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 124 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 125 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 126 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 127 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 128 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 130 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Premiumisation of RTD coffee boosts value sales despite decreased demand
Social media a key factor in RTD coffee growth
The North American Coffee Partnership dominates due to strength of Starbucks brand; new brands enter with innovations to gain share
RECOVERY AND OPPORTUNITIES
RTD coffee offers potential to extend coffee shop experience further into lifestyles
Increasingly busy lifestyles set to underpin potential for RTD coffee
Healthier options may appeal to modern Peruvian consumers
CATEGORY DATA
Table 132 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 133 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 134 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 135 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Table 136 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 137 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 138 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 139 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 140 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 141 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 142 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 143 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
| Price : US$ 3,500 |
Date : Dec 2025 |
| Category : Services |
Pages : 202 |
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