We have an updated report [Version - 2023] available. Kindly sign up to get the sample of the report.

Online Advertising Market in India (2019-2027)

  • Report Code : 267422
  • Industry : Consumer Goods and Retail
  • Published On : May 2019
  • Pages : 60
  • Publisher : Netscribes
  • Format: WMR PPT FormatWMR PDF Format

Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Market insights:
The online advertising sector in India has been flourishing, lately, owing to the increase in the number of 4G connections and smartphones, time spent on mobile phones, and subsequent spends on digital advertising by companies operating in the automotive, food and beverages, and e-commerce industries. In India, the five types of content used in online advertising are - social media, search, display, video, and classifieds. As of 2017, majority of the online advertising activities were done through social media (~28%). The online advertising market in India is expected to expand at a compound annual growth rate (CAGR) of ~34.43% during the 2018-2023 period, to reach a value of INR 457.34 Bn by 2023. The proliferation of video content, transformation in payment mechanism, and voice-based interactions are expected to help in further growth of this market.

Industry-wise digital advertising segment insights:
Based on the amount spent by different market players operating in various industries in India, it is observed that all major sectors like e-commerce, telecom, consumer durables, media and entertainment, fast moving consumer goods (FMCG), banking, financial services and insurance (BFSI), automotive, and retail have had similar share of investments on online advertising. This implies that the level of acceptance of the benefits of online advertising has been high across miscellaneous business sectors in India.


Key growth drivers of the market:
o Government initiatives like ‘Digital India', has led to an increase in digital consumption across the country. Through online advertising, the e-players can promote their products on social media, and search engines, thereby converting virtual media into a marketplace.
o In India, consumers mostly prefer videos and music in the entertainment category. Consumption of digital video has increased from ~48% in 2016 to ~55% in 2017, which implies a positive impact on spending on video advertisements.

Key deterrents to the growth of the market:
o Issues of internet connectivity and low broadband penetration are still prevalent in India, mainly in rural areas. Also, the digital video businesses in India face problems due to the high input costs, thus hampering the growth of online advertising in the country.
o In India, digital content is mostly delivered in English, and does not appeal to a considerable section of the society, which seeks vernacular content. This acts as a deterrent to the growth of digital media as an advertising platform in comparison to TV or radio.

Companies covered:

o Adglobal360 India Private Limited
o DDB Mudra Private Limited
o Grey Worldwide (India) Private Limited
o Interactive Avenues Marketing Solutions Private Limited
o Komli Media India Private Limited
o Madison Communications Private limited
o McCann Erickson India Private Limited
o Ozone Media Solutions Private Limited
o Pinstorm Technologies Private Limited
o SVG Media Private Limited


Customizations available
With the given market data, we offer customizations according to specific needs. Write to us at support@researchonglobalmarkets.com, or connect with us here.

Chapter 1: Executive summary

Chapter 2: Socio-economic indicators

Chapter 3: Introduction
3.1. India online advertising market - definition
3.2. India advertising market - classification

Chapter 4: Online advertising market in India
4.1. Market overview
4.2. Market size and growth forecast - value-wise (2017-2023e)
4.3. Porter's five forces analysis

Chapter 5: Online advertising market in India segmentation
5.1. Type-wise segmentation (percentage split) [2017]
o Social media
o Search
o Display
o Video
o Classified
5.2. Industry-wise digital advertising spends (percentage split) [2017]
o E-commerce
o FMCG
o Telecom
o BFSI
o Consumer durables
o Automotive
o Others

5.3. Media-wise digital advertising spends across industry verticals (2017)
o Display
o Video
o Search
o Classified
o Social media
5.4. Transition to digital from traditional advertising methods - year-wise (2016, 2017 and 2020e)

Chapter 6: Key growth drivers of the market

Chapter 7: Key deterrents to the growth of the market

Chapter 8: Competitive landscape
8.1. Adglobal360 India Private Limited
o Corporate information
o Business description
o Products and services
o Key people
o Financial snapshot (total income, net profit/loss)
o Key ratios
o Business segments, geographical segments

*Note: Similar information areas will be covered for the remaining competitors

8.2. DDB Mudra Private Limited
8.3. Grey Worldwide (India) Private Limited
8.4. Interactive Avenues Marketing Solutions Private Limited
8.5. Komli Media India Private Limited
8.6. Madison Communications Private limited
8.7. McCann Erickson India Private Limited
8.8. Ozone Media Solutions Private Limited
8.9. Pinstorm Technologies Private Limited
8.10. SVG Media Private Limited

Chapter 9: Recent developments

Appendix
1. Research methodology
2. About Research On Global Markets

Choose License Type

Happy To Assist You

Contact Images

We will be happy to help you find what you need. Please call us or write to us:

Frequently Asked Questions

This report incorporates the analysis of factors that augments the market growth. Report presents competitive landscape of the global market. This also provides the scope of different segments and applications that can potentially influence the market in the future. The analysis is based on current market trends and historic growth data. It includes detailed market segmentation, regional analysis, and competitive landscape of the industry.
The report efficiently evaluates the current market size and provides industry forecast. The market was valued at xxx Million US$ in 2019, and is expected to grow at a CAGR of xx% during the period 2020-2027.
The report efficiently evaluates the current market size and provides forecast for the industry in terms of Value (US$ Mn) and Volume (thousand ton / metric ton / cubic meter).
Market is segmented by:
  • Product Types
  • Applications
  • Technology
  • End-use Industries
  • Distribution channel
  • Regions
The report share key insights on the following:
  • Current market size
  • Market forecast
  • Market opportunities
  • Key drivers and restraints
  • Regulatory scenario
  • Industry trend
  • Pestle analysis
  • Porter’s analysis
  • New product approvals/launch
  • Promotion and marketing initiatives
  • Pricing analysis
  • Export-import analysis
  • Trade analysis
  • Competitive landscape
It helps the businesses in making investments decisions.
Customization helps the organization to gain insight on specific segments and regions of interest. Thus, WMR offers tailored report information based on business requirement in order to take strategic calls.
Contact us

mapicon
Sales Office (U.S.):
Worldwide Market Reports, 533 Airport Boulevard, Suite 400, Burlingame, CA 94010, United States

mapicon+1-415-871-0703

mapicon
Asia Pacific Intelligence Center (India):
Worldwide Market Reports, 403, 4th Floor, Bremen Business Center, Aundh, Pune, Maharashtra 411007, India.

Newsletter

Want us to send you latest updates of the current trends, insights, and more, signup to our newsletter (for alerts, special offers, and discounts).


Secure Payment By:
paymenticon

This website is secured Origin CA certificate on the server, Comodo, Firewall and Verified Sitelock Malware Protection

secureimg

© 2024 Worldwide Market Reports. All Rights Reserved