Nursing Care at Home Market Size and Share Analysis - Growth Trends and Forecasts (2025-2032)

Market Size and Trends

The Nursing Care at Home market is estimated to be valued at USD 97.4 billion in 2025 and is expected to reach USD 156.8 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.5% from 2025 to 2032. This growth is propelled by the increasing aging population, rising chronic diseases, and a preference for home-based care over institutional settings, which collectively drive demand for personalized nursing services delivered at home.

Current market trends indicate a significant shift towards technology integration in home nursing care, including telehealth, remote patient monitoring, and AI-driven health analytics. These innovations enhance care quality and operational efficiency, meeting the growing consumer demand for convenience and real-time health management. Additionally, the expansion of reimbursement policies and government initiatives to support home healthcare further propels market adoption and growth globally.

Segmental Analysis:

By Service Type: Skilled Nursing as the Cornerstone of Home-Based Care Delivery

In terms of By Service Type, Skilled Nursing contributes the highest share of the market owing to its critical role in providing specialized medical care within the home setting. This segment is driven primarily by the increasing prevalence of chronic diseases and the growing preference for receiving complex medical services outside of traditional hospital environments. Skilled nursing involves highly trained healthcare professionals delivering clinical care such as wound management, intravenous therapy, medication administration, and post-operative monitoring, which are essential for patients requiring continuous professional attention. The aging population and the rise in comorbidities necessitate frequent medical interventions, making skilled nursing a vital service for maintaining health and preventing hospital readmissions. Moreover, advancements in portable medical technologies have enhanced the ability of skilled nurses to offer more sophisticated treatments remotely, thus expanding the scope and effectiveness of this service. Healthcare systems also encourage skilled nursing at home as a cost-effective alternative to inpatient care, supporting insurance reimbursements and policy frameworks that favor community-based healthcare models. These factors collectively drive the demand for skilled nursing services, positioning it as the most significant contributor within the nursing care at home market.

By End User: Elderly Patients as the Primary Beneficiary of Home Nursing Care

In terms of By End User, Elderly Patients contribute the highest share of the market, largely due to demographic shifts characterized by a rapidly expanding aging population worldwide. As individuals age, the likelihood of developing chronic conditions, mobility limitations, and cognitive impairments increases, necessitating consistent and tailored nursing support in familiar home environments. Elderly patients often prefer home-based care over institutionalized settings because it ensures comfort, autonomy, and psychological well-being, reducing feelings of isolation and dependency that can accompany long hospital stays or nursing homes. Additionally, family caregivers increasingly rely on professional nursing services to complement their caregiving efforts, driven by the complexities of managing multifaceted health issues such as dementia, diabetes, and cardiovascular diseases common among the elderly. The preference for aging in place has prompted healthcare providers to expand home-based nursing programs designed to address comprehensive needs including medication management, fall prevention, rehabilitation, and palliative care. Policy initiatives promoting elder care within communities further stimulate the uptake of nursing services for older adults, reinforcing the segment's dominance in the market.

By Delivery Mode: In-person Visits as the Preferred Method for Comprehensive Care

In terms of By Delivery Mode, In-person Visits contribute the highest share of the market attributed to their effectiveness in providing personalized, hands-on care that addresses the full spectrum of patient needs within the home setting. While tele-nursing and remote monitoring technologies have gained traction as complementary options, the direct physical presence of nursing professionals remains indispensable for conducting thorough assessments, administering treatments that require manual dexterity, and establishing trustful patient-caregiver relationships. In-person visits facilitate real-time adjustments to care plans based on immediate observations of patient condition, environmental factors, and family dynamics, which are critical for effective health management. The nature of many nursing interventions—such as wound care, physical therapy assistance, and vital sign monitoring—requires direct interaction to ensure safety and precision. Moreover, many elderly and severely ill patients may have limited technological literacy or access, making in-person care the most reliable and preferred option. Healthcare policies and reimbursement frameworks often prioritize coverage for face-to-face visits, encouraging providers to promote this delivery mode. These elements collectively sustain the predominance of in-person visits as the most trusted and widely adopted delivery mode in the nursing care at home market.

Regional Insights:

Dominating Region: North America

In North America, the dominance in the Nursing Care at Home market is driven by a highly developed healthcare infrastructure, widespread adoption of advanced healthcare technologies, and an aging population requiring extended home care services. Robust government support through Medicare and Medicaid programs fosters a favorable reimbursement environment, enabling many service providers to expand their reach. The region benefits from a well-established ecosystem involving home healthcare agencies, technology providers, and skilled nursing professionals. Leading companies such as Amedisys Inc., LHC Group, and Home Instead Senior Care play significant roles by providing comprehensive nursing care services, incorporating telehealth and remote patient monitoring to enhance patient outcomes. Additionally, regulatory clarity and investments in training for home care professionals further consolidate North America's leadership in this market.

Fastest-Growing Region: Asia Pacific

Meanwhile, the Asia Pacific region exhibits the fastest growth in the Nursing Care at Home market. This growth is fueled by increasing healthcare awareness, rising disposable income, and expanding government initiatives aimed at improving elder care infrastructure. Countries like Japan, China, and South Korea are witnessing rapid demographic shifts with aging populations, creating urgent demand for at-home nursing solutions. Additionally, many governments in the region are rolling out supportive policies and subsidies to promote home-based care, driven by the need to alleviate the burden on hospital systems. The market ecosystem here is evolving quickly, with emerging domestic players such as Nihon-Chouzai and China's Benuo Health, alongside international firms establishing joint ventures. Digital health solutions and mobile nursing platforms are gaining traction, helping bridge geographic and resource gaps prevalent across urban and rural areas.

Nursing Care at Home Market Outlook for Key Countries

United States

The United States' market for nursing care at home is facilitated by a mature healthcare delivery system, extensive insurance coverage, and a large aging population. Key players like Amedisys, Encompass Health, and Kindred at Home have established extensive home health networks, offering skilled nursing, rehabilitation, and chronic disease management services. The integration of AI-driven care coordination tools and telehealth platforms is prominent, increasing service efficiency and patient engagement. Medicare's Home Health Prospective Payment System encourages quality outcomes, motivating providers to innovate and expand their home care capabilities.

Japan

Japan continues to lead the nursing care at home market in Asia Pacific due to its status as one of the world's oldest societies. Government-driven long-term care insurance schemes have been instrumental in shaping the market. Companies such as Nichii Gakkan and Sompo Care leverage advanced robotics, remote monitoring technologies, and culturally-tailored care programs to provide high-quality nursing services. Collaboration between local health authorities and private players focuses on integrating technology with traditional care, thereby enhancing accessibility and reducing caregiver burdens.

Germany

Germany's nursing care at home market reflects a strong framework of statutory health insurance and well-regulated nursing care insurance. Firms like Korian and Fresenius Medical Care navigate a complex regulatory environment characterized by stringent quality standards and patient protection laws. The country's healthcare ecosystem emphasizes coordinated care models linking hospitals, outpatient services, and home care providers, supported by digital health initiatives that improve continuity of care and patient data sharing.

China

China's rapidly growing nursing care at home market benefits from government strategies to expand elder care infrastructure and public-private partnerships. Domestic companies like Benuo Health and international entrants such as ResMed are fostering market expansion by introducing mobile nursing platforms and AI-backed care coordination tools. The Chinese government's push for "Healthy China 2030" promotes home-based care as a critical element of reducing hospital overcapacity, especially in tier-2 and tier-3 cities, making home nursing services more accessible across diverse demographics.

United Kingdom

The United Kingdom's market for nursing care at home operates within a publicly funded framework primarily delivered by the National Health Service (NHS), supplemented by private providers like Bupa and Cera Care. Emphasis is placed on integrating community nursing with social care to ensure holistic patient management. The NHS Long Term Plan encourages innovation in home care including the use of digital platforms for remote monitoring, improving patient independence while relieving pressure on acute care facilities. Regulatory bodies enforce rigorous standards, ensuring quality and safety in home nursing services across the country.

Market Report Scope

Market Segmentation

Service Type Insights (Revenue, USD, 2020 - 2032)

• Skilled Nursing
• Personal Care
• Therapy Services
• Companionship Services
• Others

End User Insights (Revenue, USD, 2020 - 2032)

• Elderly Patients
• Chronically Ill
• Post-surgical Patients
• Palliative Care
• Others

Delivery Mode Insights (Revenue, USD, 2020 - 2032)

• In-person Visits
• Tele-nursing
• Remote Monitoring
• Hybrid Models
• Others

Regional Insights (Revenue, USD, 2020 - 2032)

• North America
• U.S.
• Canada
• Latin America
• Brazil
• Argentina
• Mexico
• Rest of Latin America
• Europe
• Germany
• U.K.
• Spain
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• ASEAN
• Rest of Asia Pacific
• Middle East
• GCC Countries
• Israel
• Rest of Middle East
• Africa
• South Africa
• North Africa
• Central Africa

Key Players Insights

• Amedisys Inc.
• LHC Group Inc.
• Brookdale Senior Living
• Kindred Healthcare
• Addus HomeCare Corporation
• Encompass Health Corporation
• Bayada Home Health Care