In 2020, many consumers turned to stockpiling following the outbreak of COVID-19 in North Macedonia. This was a response to the uncertainty caused by the virus, as nobody knew how long lockdown would last or whether there would be further outbreaks. Consumer stockpiling is expected to peak in March, April and May in 2020, with increased consumption of products across the category, but especially RTE cereals.
Euromonitor International's Breakfast Cereals in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Breakfast Cereals in North Macedonia
Euromonitor International
December 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Stockpiling and lifestyle changes during COVID-19 pandemic drive growth in 2020
Cereal Partners Worldwide maintains leadership thanks to growing demand for flakes
Vitalia loses share, despite new product launches, as category diversifies
RECOVERY AND OPPORTUNITIES
Health and wellness key factor in category development
Polish companies continue to penetrate Macedonian breakfast cereals
Breakfast cereals increasingly viewed as modern and healthy alternative to traditional Macedonian meals
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
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