North America mixed reality market is projected to grow by 44.6% annually in the forecast period and reach $21.97 billion by 2032, driven by the growing adoption of mixed reality in the various applications such as gaming and entertainment, extensive investments in MR technology and wearables, and technological enhancements in 5G & IoT.
Highlighted with 23 tables and 44 figures, this 110-page report "North America Mixed Reality Market 2022-2032 by Offering (Hardware, Software, Services), Platform (Head-up Display, Smartphone/Tablet, PC), Device Type (Wireless, Wired), End User, and Country: Trend Forecast and Growth Opportunity" is based on comprehensive research of the entire North America mixed reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter's Fiver Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America mixed reality market in every aspect of the classification from perspectives of Offering, Platform, Device Type, End User, and Country.
Based on Offering, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Power Units
o Cameras
o Other Hardware
• Software
• Services
Based on Platform, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Head-up Display
• Smartphone/Tablet
• PC
By Device Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Wireless Devices
• Wired Devices
By End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Manufacturing
• Education
• Entertainment & Gaming
• Healthcare
• Architecture
• Aerospace & Defense
• Other End Users
Geographically, the following national/local markets are fully investigated:
• U.S.
• Canada
• Mexico
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Platform, Device Type, and End User over the forecast years are also included.
The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
Accenture PLC
Acer Inc.
Amber Garage Inc. (Holokit)
Apple Inc.
AsusTek Computer Inc.
Atheer, Inc.
Canon, Inc.
DAQRI
Dell Technologies Inc.
Eon Reality, Inc.
Google Inc.
Hewlett Packard Enterprise Company
HTC Corporation
Infinity Augmented Reality, Inc.
Intel Corporation
Magic Leap, Inc.
Meta Company
Microsoft Corporation
Occipital Inc.
Recon Instruments
Samsung Electronics Company Limited
Seiko Epson Corporation
Sony Corporation
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16
2 Market Overview and Dynamics 18
2.1 Market Size and Forecast 18
2.1.1 Impact of COVID-19 on World Economy 19
2.1.2 Impact of COVID-19 on the Market 22
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 24
2.2 Major Growth Drivers 28
2.3 Market Restraints and Challenges 31
2.4 Emerging Opportunities and Market Trends 34
2.5 Porter's Fiver Forces Analysis 38
3 Segmentation of North America Market by Offering 42
3.1 Market Overview by Offering 42
3.2 Hardware 44
3.2.1 Sensors 46
3.2.2 Semiconductor Component 47
3.2.3 Displays and Projectors 48
3.2.4 Power Units 49
3.2.5 Cameras 50
3.2.6 Other Hardware 51
3.3 Software 52
3.4 Services 53
4 Segmentation of North America Market by Platform 54
4.1 Market Overview by Platform 54
4.2 Head-up Display 56
4.3 Smartphone/Tablet 57
4.4 PC 58
5 Segmentation of North America Market by Device Type 59
5.1 Market Overview by Device Type 59
5.2 Wireless Devices 61
5.3 Wired Devices 62
6 Segmentation of North America Market by End User 63
6.1 Market Overview by End User 63
6.2 Manufacturing 65
6.3 Education 66
6.4 Entertainment & Gaming 67
6.5 Healthcare 68
6.6 Architecture 69
6.7 Aerospace & Defense 70
6.8 Other End Users 71
7 North America Market 2022-2032 by Country 72
7.1 Overview of North America Market 72
7.2 U.S. 75
7.3 Canada 78
7.4 Mexico 80
8 Competitive Landscape 82
8.1 Overview of Key Vendors 82
8.2 New Product Launch, Partnership, Investment, and M&A 85
8.3 Company Profiles 86
Accenture PLC 86
Acer Inc. 88
Amber Garage Inc. (Holokit) 89
Apple Inc. 90
AsusTek Computer Inc. 91
Atheer, Inc. 92
Canon, Inc. 93
DAQRI 94
Dell Technologies Inc. 95
Eon Reality, Inc. 96
Google Inc. 97
Hewlett Packard Enterprise Company 98
HTC Corporation 99
Infinity Augmented Reality, Inc. 100
Intel Corporation 101
Magic Leap, Inc. 102
Meta Company 103
Microsoft Corporation 104
Occipital Inc. 105
Recon Instruments 106
Samsung Electronics Company Limited 107
Seiko Epson Corporation 108
Sony Corporation 109
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