North America automotive AR and VR market is expected to grow by 77.7% annually in the forecast period and reach $21.79 billion by 2026.
Highlighted with 29 tables and 36 figures, this 94-page report "North America Automotive Augmented Reality and Virtual Reality Market by Component, Technology, Application, Vehicle Type, Driving Autonomy, and Country 2020-2026: Trend Forecast and Growth Opportunity" is based on a comprehensive research of the entire North America automotive AR and VR market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. In this report 2019 is the base year for market analysis, with historic study covering 2015-2019 and forecast covering 2020-2026. (Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter's Fiver Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify North America automotive AR and VR market in every aspect of the classification from perspectives of Component, Technology, Application, Vehicle Type, Driving Autonomy, and Country.
Based on Component, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
Hardware
• Sensors
• Semiconductor Component
• Displays and Projectors
• Position Trackers
• Cameras
• Others
Software
• Software Developer Kits
• Cloud Services
Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
Augmented Reality (AR) by Technology
• Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker)
• Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing)
Augmented Reality (AR) by Device
• Head-Mounted Display (HMD)
• Head-Up Display (HUD)
• Handheld Device
Virtual Reality (VR) by Technology
• Nonimmersive Technology
• Semi-Immersive and Fully Immersive Technology
Virtual Reality (VR) by Device
• Head-Mounted Display (HMD)
• Gesture-Tracking Device
• Projector & Display Wall
Based on Application, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
• Manufacturing & Supply
• Research & Development
• Marketing & Sales
• Aftermarket Service
• Support Functions & Training
• Other Applications
Based on Vehicle Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
• Passenger Vehicles
• Commercial Vehicles
Based on Driving Autonomy, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
• Conventional Driving
• Autonomous & Semi-autonomous Driving
Geographically, the following national/local markets are fully investigated:
• U.S.
• Canada
For each of the aforementioned countries, market analysis and revenue data are available for 2015-2026. The breakdown of major national markets by Technology, Application, and Vehicle Type over the years 2015-2026 are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in North America automotive AR and VR market are assayed quantitatively and qualitatively through GMD's Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players (this may not be a complete list and extra companies can be added upon request):
Bosch
Continental
DENSO
Garmin
General Motors (GM)
HARMAN International
HTC
Hyundai Motor Company
Jaguar
Mercedes-Benz
Microsoft
Nippon Seiki
NVIDIA
Panasonic
Unity
Visteon
Volkswagen
(Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
Table of Contents
1 Introduction 5
1.1 Industry Definition and Research Scope 5
1.1.1 Industry Definition 5
1.1.2 Research Scope 6
1.2 Research Methodology 8
1.2.1 Overview of Market Research Methodology 8
1.2.2 Market Assumption 9
1.2.3 Secondary Data 9
1.2.4 Primary Data 9
1.2.5 Data Filtration and Model Design 10
1.2.6 Market Size/Share Estimation 11
1.2.7 Research Limitations 12
1.3 Executive Summary 13
2 Market Overview and Dynamics 15
2.1 Market Size and Forecast 15
2.2 Major Growth Drivers 16
2.3 Market Restraints and Challenges 19
2.4 Emerging Opportunities and Market Trends 22
2.5 Porter's Fiver Forces Analysis 25
3 Segmentation of North America Market by Component 29
3.1 Market Overview by Component 29
3.2 Hardware 31
3.3 Software 33
4 Segmentation of North America Market by Technology 34
4.1 Market Overview by Technology 34
4.2 Augmented Reality (AR) 36
4.3 Virtual Reality (VR) 39
5 Segmentation of North America Market by Application 41
5.1 Market Overview by Application 41
5.2 Manufacturing & Supply 43
5.3 Research & Development 44
5.4 Marketing & Sales 45
5.5 Aftermarket Service 46
5.6 Support Functions & Training 47
5.7 Other Applications 48
6 Segmentation of North America Market by Vehicle Type 49
6.1 Market Overview by Vehicle Type 49
6.2 Passenger Vehicles 51
6.3 Commercial Vehicles 52
7 Segmentation of North America Market by Driving Autonomy 53
7.1 Market Overview by Driving Autonomy 53
7.2 Conventional Driving 55
7.3 Autonomous & Semi-autonomous Driving 56
8 North America Market 2019-2026 by Country 57
8.1 Overview of North America Market 57
8.2 U.S. Market 60
8.3 Canadian Market 64
9 Competitive Landscape 66
9.1 Overview of Key Vendors 66
9.2 New Product Launch, Partnership, Investment, and M&A 69
9.3 Company Profiles 70
Bosch 70
Continental 72
DENSO 73
Garmin 74
General Motors (GM) 75
HARMAN International 76
HTC 77
Hyundai Motor Company 78
Jaguar 79
Mercedes-Benz 80
Microsoft 81
Nippon Seiki 82
NVIDIA 83
Panasonic 84
Unity 85
Visteon 86
Volkswagen 87
10 Investing in North America Market: Risk Assessment and Management 88
10.1 Risk Evaluation of North America Market 88
10.2 Critical Success Factors (CSFs) 91
Related Reports and Products 94
List of Tables:
Table 1. Snapshot of North America Automotive AR and VR Market, 2019-2026 14
Table 2. Main Product Trends and Market Opportunities in North America Automotive AR and VR Market 22
Table 3. North America Automotive AR and VR Market by Component, 2015-2026, $ mn 29
Table 4. North America Automotive AR and VR Market: Hardware by Type, 2015-2026, $ bn 32
Table 5. North America Automotive AR and VR Market: Software by Type, 2015-2026, $ bn 33
Table 6. North America Automotive AR and VR Market by Technology, 2015-2026, $ mn 34
Table 7. North America Automotive AR Market by Technology, 2015-2026, $ mn 37
Table 8. North America Automotive AR Market: Marker-based Augmented Reality by Technology, 2015-2026, $ mn 37
Table 9. North America Automotive AR Market: Markerless Augmented Reality by Technology, 2015-2026, $ mn 37
Table 10. North America Automotive AR Market by Device Type, 2015-2026, $ mn 38
Table 11. North America Automotive VR Market by Technology, 2015-2026, $ mn 40
Table 12. North America Automotive VR Market by Device Type, 2015-2026, $ mn 40
Table 13. North America Automotive AR and VR Market by Application, 2015-2026, $ mn 41
Table 14. North America Automotive AR and VR Market by Vehicle Type, 2015-2026, $ mn 49
Table 15. North America Automotive AR and VR Market by Driving Autonomy, 2015-2026, $ mn 53
Table 16. North America Automotive AR & VR Market by Country, 2015-2026, $ mn 58
Table 17. U.S. Automotive AR & VR Market by Technology, 2015-2026, $ mn 62
Table 18. U.S. Automotive AR & VR Market by Application, 2015-2026, $ mn 62
Table 19. U.S. Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 62
Table 20. Canada Augmented Reality Market by Technology, 2015-2026, $ mn 65
Table 21. Canada Automotive AR & VR Market by Application, 2015-2026, $ mn 65
Table 22. Canada Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 65
Table 23. Bosch: Company Snapshot 70
Table 24. Bosch: Business Segmentation 70
Table 25. Bosch: Product Portfolio 71
Table 26. Bosch: Revenue, 2016-2018, $ mn 71
Table 27. Bosch: Recent Developments 71
Table 28. Risk Evaluation for Investing in North America Market, 2019-2026 89
Table 29. Critical Success Factors and Key Takeaways 92
List of Figures:
Figure 1. Research Method Flow Chart 8
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 11
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 13
Figure 4. North America Automotive AR and VR Market, 2019-2026, $ mn 15
Figure 5. Primary Drivers and Impact Factors of North America Automotive AR and VR Market 16
Figure 6. Primary Restraints and Impact Factors of North America Automotive AR and VR Market 19
Figure 7. Porter's Fiver Forces Analysis of North America Automotive AR and VR Market 25
Figure 8. Breakdown of North America Automotive AR and VR Market by Component, 2019-2026, % of Revenue 29
Figure 9. Contribution to North America 2020-2026 Cumulative Revenue by Component, Value ($ mn) and Share (%) 30
Figure 10. North America Automotive AR and VR Market: Hardware, 2015-2026, $ mn 31
Figure 11. North America Automotive AR and VR Market: Software, 2015-2026, $ mn 33
Figure 12. Breakdown of North America Automotive AR and VR Market by Technology, 2019-2026, % of Revenue 34
Figure 13. Contribution to North America 2020-2026 Cumulative Revenue by Technology, Value ($ mn) and Share (%) 35
Figure 14. North America Automotive AR and VR Market: Augmented Reality (AR), 2015-2026, $ mn 36
Figure 15. North America Automotive AR and VR Market: Virtual Reality (VR), 2015-2026, $ mn 39
Figure 16. Breakdown of North America Automotive AR and VR Market by Application, 2019-2026, % of Revenue 41
Figure 17. Contribution to North America 2020-2026 Cumulative Revenue by Application, Value ($ mn) and Share (%) 42
Figure 18. North America Automotive AR and VR Market: Manufacturing & Supply, 2015-2026, $ mn 43
Figure 19. North America Automotive AR and VR Market: Research & Development, 2015-2026, $ mn 44
Figure 20. North America Automotive AR and VR Market: Marketing & Sales, 2015-2026, $ mn 45
Figure 21. North America Automotive AR and VR Market: Aftermarket Service, 2015-2026, $ mn 46
Figure 22. North America Automotive AR and VR Market: Support Functions & Training, 2015-2026, $ mn 47
Figure 23. North America Automotive AR and VR Market: Other Applications, 2015-2026, $ mn 48
Figure 24. Breakdown of North America Automotive AR and VR Market by Vehicle Type, 2019-2026, % of Revenue 49
Figure 25. Contribution to North America 2020-2026 Cumulative Revenue by Vehicle Type, Value ($ mn) and Share (%) 50
Figure 26. North America Automotive AR and VR Market: Passenger Vehicles, 2015-2026, $ mn 51
Figure 27. North America Automotive AR and VR Market: Commercial Vehicles, 2015-2026, $ mn 52
Figure 28. Breakdown of North America Automotive AR and VR Market by Driving Autonomy, 2019-2026, % of Revenue 53
Figure 29. Contribution to North America 2020-2026 Cumulative Revenue by Driving Autonomy, Value ($ mn) and Share (%) 54
Figure 30. North America Automotive AR and VR Market: Conventional Driving, 2015-2026, $ mn 55
Figure 31. North America Automotive AR and VR Market: Autonomous & Semi-autonomous Driving, 2015-2026, $ mn 56
Figure 32. Breakdown of North America Automotive AR & VR Market by Country, 2019 and 2026, % of Revenue 58
Figure 33. Contribution to North America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 59
Figure 34. U.S. Automotive AR & VR Market, 2015-2026, $ mn 61
Figure 35. Canada Automotive AR & VR Market, 2015-2026, $ mn 64
Figure 36. Growth Stage of North America Automotive AR and VR Industry over the Forecast Period 66
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