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Morocco Mobile Phones Market 2020 by Manufacturers, Regions, Type, and Application, Forecast to 2026

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Report Code : 325761
Industry : Consumer Goods and Retail
Published On : Aug 2019
Pages : 15
Publisher : Euromonitor International
Format:

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Smartphones continue to gain strength in Morocco. The growing number of mobile phone service subscribers in Morocco, which exceeded 45 million in 2019 according to local statistics, underpins the continued growth of smartphones. Even with the increasing maturity of this category, smartphones are part of the future of technology of Morocco. However, despite strong growth in smartphones in urban areas, many people in rural areas continue to use feature phones.

Euromonitor International's Mobile Phones in Morocco report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Mobile Phones in Morocco

Euromonitor International

August 2019


LIST OF CONTENTS AND TABLES


Headlines

Prospects

Smartphones Go From Strength To Strength in Urban Areas

Faster Connections Set To Underpin Continued Smartphone Growth

Consumer Base for Feature Phones Continues To Shrink

Competitive Landscape

Local Players Unable To Match International Counterparts in Terms of Performance

Samsung Consolidates Lead Thanks To Smartphone Uptake

Players Implement Strategies To Combat Problem of Smuggled Units

Category Data

Table 1 Sales of Mobile Phones by Category: Volume 2014-2019

Table 2 Sales of Mobile Phones by Category: Value 2014-2019

Table 3 Sales of Mobile Phones by Category: % Volume Growth 2014-2019

Table 4 Sales of Mobile Phones by Category: % Value Growth 2014-2019

Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019

Table 6 NBO Company Shares of Mobile Phones: % Volume 2015-2019

Table 7 LBN Brand Shares of Mobile Phones: % Volume 2016-2019

Table 8 Distribution of Mobile Phones by Channel: % Volume 2014-2019

Table 9 Forecast Sales of Mobile Phones by Category: Volume 2019-2024

Table 10 Forecast Sales of Mobile Phones by Category: Value 2019-2024

Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024

Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024

Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024

Executive Summary

Smartphones' Impact Felt Across the Market, Smuggled Products An Issue

Consumers Seek Modern, Innovative Products, Payment Options Increase Affordability

Samsung Consolidates Lead, Local Players Fail To Compete

Specialist Retailers Remain Dominant Due To Product Range and Advice, But Internet Retailing and Hypermarkets See Shares Rise

International Brands' Quality/cost Ratio Trumps Price for Moroccan Consumers, Stifles Potential for Local Players

Market Data

Table 14 Sales of Consumer Electronics by Category: Volume 2014-2019

Table 15 Sales of Consumer Electronics by Category: Value 2014-2019

Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019

Table 17 Sales of Consumer Electronics by Category: % Value Growth 2014-2019

Table 18 NBO Company Shares of Consumer Electronics: % Volume 2015-2019

Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019

Table 20 Distribution of Consumer Electronics by Channel: % Volume 2014-2019

Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024

Table 22 Forecast Sales of Consumer Electronics by Category: Value 2019-2024

Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024

Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Definitions

Sources

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Frequently Asked Questions

What does this report covers?

This report incorporates the analysis of factors that augments the market growth. Report presents competitive landscape of the global market. This also provides the scope of different segments and applications that can potentially influence the market in the future. The analysis is based on current market trends and historic growth data. It includes detailed market segmentation, regional analysis, and competitive landscape of the industry.

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