Stockpiling at the beginning of the COVID-19 pandemic in 2020 benefited cheaper products with longer shelf lives, in some cases reversing the gains experienced by higher priced naturally healthy and organic products, and especially benefiting fortified/functional products with the inclusion of vitamins to boost immunity. The focus on food and nutrition increased during 2020 as the government heavily emphasised the vulnerability of people with obesity, diabetes and high blood pressure when battli...
Euromonitor International's Health and Wellness in Mexico report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Health and Wellness in Mexico
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020
Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 3 Sales of Health and Wellness by Category: Value 2015-2020
Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Growing health concerns drive sales
Consumer concern regarding excessive sugar intake
Low in sugar and high in share, Coca-Cola leads sales
RECOVERY AND OPPORTUNITIES
Companies to follow Coca-Cola's rebranding
Products with natural sweeteners to benefit
Parents' increasing concern about their children's sugar intake
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020
Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Affordable FF beverages perform well during COVID-19
FF beverages with vitamins and energy-boosting ingredients are popular
Coca-Cola leads with its well-positioned brands and well-developed distribution network
RECOVERY AND OPPORTUNITIES
Added vitamins - an affordable way for companies to add value
Reversal of premiumisation trend in the wake of COVID-19
Product reformulation to circumvent new labelling regulation
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 27 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
Table 28 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
Table 29 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 30 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 31 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 32 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 33 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
NH tea benefits from its health and immunity positioning due to COVID-19 in 2020
While healthier content attracts, the high price detracts
Three steady leaders in a fragmented category
RECOVERY AND OPPORTUNITIES
Importance of local products and clean labels
More affordable brands set to enter the market
Addition of superfruits to remain an important trend
CATEGORY DATA
Table 34 Sales of NH Beverages by Category: Value 2015-2020
Table 35 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 36 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 37 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 38 Distribution of NH Beverages by Format: % Value 2015-2020
Table 39 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 40 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Limited consumer base due to high prices
Aires de Campo leads with its strong distribution and portfolio investment
Export drive may hinder local organic beverage sales
RECOVERY AND OPPORTUNITIES
Category influenced by COVID-19 and economic recovery
Juan Valdez's return to give organic coffee a boost
Companies to focus on educating consumers about the benefits of purchasing ‘niche' organic products
CATEGORY DATA
Table 41 Sales of Organic Beverages by Category: Value 2015-2020
Table 42 Sales of Organic Beverages by Category: % Value Growth 2015-2020
Table 43 NBO Company Shares of Organic Beverages: % Value 2016-2020
Table 44 LBN Brand Shares of Organic Beverages: % Value 2017-2020
Table 45 Distribution of Organic Beverages by Format: % Value 2015-2020
Table 46 Forecast Sales of Organic Beverages by Category: Value 2020-2025
Table 47 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
New product labelling regulation for visible and accurate warnings introduced in 2020
Shift to retail in 2020 due to COVID-19
Nestlé leads with its wide portfolio of well-positioned brands and strong distribution network
RECOVERY AND OPPORTUNITIES
Potential shift to affordable, regular products due to uncertain economic outlook
Focus on food and nutrition post COVID-19
Changing health perceptions impact growth
CATEGORY DATA
Table 48 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 49 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 50 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
Table 51 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
Table 52 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 53 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 54 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
New labelling regulation and shift to retail due to COVID-19 in 2020
Free from lactose dairy most demanded, assisting a variety of complaints
Grupo Lala leads, offering an expanded range of free from lactose products
RECOVERY AND OPPORTUNITIES
Potential shift to affordable, regular products due to uncertain economic outlook
Free from lactose dairy demanded as companies increase product offerings
Free from gluten to remain a niche
CATEGORY DATA
Table 55 Sales of Free From by Category: Value 2015-2020
Table 56 Sales of Free From by Category: % Value Growth 2015-2020
Table 57 NBO Company Shares of Free From: % Value 2016-2020
Table 58 LBN Brand Shares of Free From: % Value 2017-2020
Table 59 Distribution of Free From by Format: % Value 2015-2020
Table 60 Forecast Sales of Free From by Category: Value 2020-2025
Table 61 Forecast Sales of Free From by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
New labelling regulation and shift to retail due to COVID-19 in 2020
FF dairy is the category mainstay
Grupo Bimbo leads with its well-positioned brands and wide, efficient distribution network
RECOVERY AND OPPORTUNITIES
Potential shift to affordable, regular products due to uncertain economic outlook
Product reformulation to avoid new labelling regulation
Players look to communicate better on and off the shelf
CATEGORY DATA
Table 62 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 63 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 64 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 65 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
Table 66 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 67 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 68 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020
Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 72 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
Table 73 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Mexicans seek less processed offerings, benefiting NH packaged food
New labelling regulation and shift to retail due to COVID-19 in 2020
Sabritas leads, whilst low barriers to entry encourage emergence of small players
RECOVERY AND OPPORTUNITIES
Companies to increasingly focus on NH products to avoid the new labelling regulation
NH packaged food faces strong competition
Convenient and nutritious NH nuts, sees and trail mixes to perform well
CATEGORY DATA
Table 76 Sales of NH Packaged Food by Category: Value 2015-2020
Table 77 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 79 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 80 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 81 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Slowed growth in 2020 with consumer spending caution due to COVID-19
Plethora of new products over the review period
Grupo Herdez maintains its organic lead in 2020
RECOVERY AND OPPORTUNITIES
Shift to affordable products may restrain growth
Focus on organic product development
Strong growth organic baby food
CATEGORY DATA
Table 83 Sales of Organic Packaged Food by Category: Value 2015-2020
Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
Table 85 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
Table 87 Distribution of Organic Packaged Food by Format: % Value 2015-2020
Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025
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