Mamee-Double Decker (M) Bhd has suffered significant drop in sales in 2022 as the company exited drinking yoghurt, with only limited stock leftover as the company experienced a decline in sales in 2020 and 2021. The company faced intense competition with strong brands (eg Vitagen, Lactel and Yakult) in drinking yoghurt that are able to dominate retailers' shelf space, which forced the company to pull its Nutrigen brand out of the category.
Euromonitor International's Yoghurt and Sour Milk Products in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Sour Milk Products, Yoghurt.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Yoghurt and Sour Milk Products in Malaysia
Euromonitor International
September 2022
List Of Contents And Tables
YOGHURT AND SOUR MILK PRODUCTS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Drinking yoghurt and plain yoghurt experience limited growth in 2022
Flavoured yoghurt prospers in 2022
Players maintain stronghold through new product development and marketing campaigns
PROSPECTS AND OPPORTUNITIES
Yoghurt should see a healthier performance over the forecast period
Players are anticipated to introduce new products and packaging to boost demand
Players likely to use frequent marketing campaigns to create awareness
CATEGORY DATA
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 6 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 7 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 8 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
DAIRY PRODUCTS AND ALTERNATIVES IN MALAYSIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 16 Penetration of Private Label by Category: % Value 2017-2022
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
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