With the basic functions of pens now largely taken over by digital communications, the image of writing instruments generally but pens in particular has shifted somewhat, moving away from being basic everyday items to become seen more as category of advanced items with innovative and useful features. In response, the category's leading brands are focusing heavily on innovation and new launches to stimulate demand and drive sales at a time when demand is under pressure due to the shift towards di...
Euromonitor International's Writing Instrumentsin Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Writing Instruments in Malaysia
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Innovation Remains Key To Success in A Crowded and Competitive Category
Brands Seek To Differentiate Their Products by Giving Them A Quirky Image
the Rise of Digital Technology Set To Continue Placing Sales Under Pressure
Competitive Landscape
Faber Castell Heads A Strong Field of Mainly International Players
Internet Retailing Remains A Minor Distribution Channel for Writing Instruments
Price Discounting Remains A Core Strategy in Writing Instruments
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2014-2019
Table 2 Sales of Writing Instruments by Category: Value 2014-2019
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
Table 4 Sales of Writing Instruments by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Writing Instruments: % Value 2014-2018
Table 6 LBN Brand Shares of Writing Instruments: % Value 2015-2018
Table 7 Distribution of Writing Instruments by Format: % Value 2014-2019
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
Table 9 Forecast Sales of Writing Instruments by Category: Value 2019-2024
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024
Executive Summary
Steady Sales Growth Based on Population Growth and Spreading Affluence
Weakened Consumer Sentiment, Lifestyle Trends and Price Discounting Define the Industry in 2019
Luxury Brands Among the Best Performers in 2018, Popular With Wealthy, Image Conscious Consumers
Specialist Retailers, Department Stores Dominate As Internet Retailing Remains Insignificant
Steady Performance Expected in Personal Accessories As the Population Grows and Becomes Financially Better Off
Market Indicators
Market Data
Table 12 Sales of Personal Accessories by Category: Volume 2014-2019
Table 13 Sales of Personal Accessories by Category: Value 2014-2019
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 15 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 17 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 18 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 20 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
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