While writing instruments witnessed an ongoing premiumisation trend at the end of the review period, the contraction of the Japanese population, and particularly the decline in the younger population, the primary consumers of writing instruments, has contributed to a decline in value sales. The growth of previous hit products, such as Pilot's Frixion roller ball pens, has slowed as the market has reached maturity. The positive impact from niche "stationery enthusiasts", who have previously suppo...
Euromonitor International's Writing Instrumentsin Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Writing Instruments in Japan
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Sales Falling Despite Premiumisation Trend
Manufacturers Look To Higher-end Products To Maintain Value Sales
E-learning Undermining Demand Amongst Students
Competitive Landscape
Zebra Extends Mildliner's Range of Potential Use
Bringing Iot To Writing Instruments
Ifpma Decision Undermines B2b Sales
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2014-2019
Table 2 Sales of Writing Instruments by Category: Value 2014-2019
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
Table 4 Sales of Writing Instruments by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Writing Instruments: % Value 2014-2018
Table 6 LBN Brand Shares of Writing Instruments: % Value 2015-2018
Table 7 Distribution of Writing Instruments by Format: % Value 2014-2019
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
Table 9 Forecast Sales of Writing Instruments by Category: Value 2019-2024
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024
Executive Summary
Growth Driven by Upmarket Trends and A Willingness To Spend
Key Period of Adaptation As Computers and Smartphones Reduce Consumers' Reliance on Watches and Writing Instruments
Luxury Players Remain Strong As Demand for Designer Handbags Surges
Internet Exerting A Growing Influence on Retailing
Growth Expected Despite Significant Constraints
Market Data
Table 12 Sales of Personal Accessories by Category: Volume 2014-2019
Table 13 Sales of Personal Accessories by Category: Value 2014-2019
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 15 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 17 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 18 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 20 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
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