NH beverages has turned to decline in retail current value and volume terms in 2020. NH RTD tea has remained the largest category within NH beverages in this year. However, after many years of solid growth, it has seen a strong fall in sales, due mainly to COVID-19. For convenience reasons, NH RTD tea has long been a popular option for various occasions, such as at the office, at school and whilst on-the-go. However, COVID-19 led to the loss of such consumption occasions, which were replaced wit...
Euromonitor International's Naturally Healthy Beverages in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: NH Hot Drinks, NH Soft Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Naturally Healthy Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Naturally Healthy Beverages in Japan
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
NH RTD tea loses consumption occasions due to more time spent at home
The decline in NH RTD tea is especially severe for mugicha RTD tea
Continued demand for natural nutrition and health benefits
RECOVERY AND OPPORTUNITIES
Increased health awareness will benefit category growth
NH RTD tea set to recover moving forward, although players may need to adapt
Bottled water will meet demand in the "new normal"
CATEGORY DATA
Table 1 Sales of NH Beverages by Category: Value 2015-2020
Table 2 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 4 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 5 Distribution of NH Beverages by Format: % Value 2015-2020
Table 6 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2015-2020
Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 10 Sales of Health and Wellness by Category: Value 2015-2020
Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
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