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Alcoholic Drinks in Japan

Report Code : 426719
Industry : Agriculture, Food and Beverages
Published On : Jun 2022
Pages : 79
Publisher : Euromonitor International
Format:

Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

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In 2021, alcoholic drinks saw another year affected by the prolonged impact of COVID-19. Following a sharp increase in the number of cases of the virus from the end of 2020, the government declared a state of emergency in January 2021. To prevent the spread of the pandemic, the full lifting of the state of emergency was not until 30 September 2021. In Tokyo, the total number of days during which either a state of emergency or quasi-state of emergency was in force was 245 days, or nearly 70% of t...

Euromonitor International's Alcoholic Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Alcoholic Drinks in Japan 

Euromonitor International 

June 2022


List Of Contents And Tables 


ALCOHOLIC DRINKS IN JAPAN 

EXECUTIVE SUMMARY 

Alcoholic drinks in 2021: The big picture 

2021 key trends 

Competitive landscape 

Retailing developments 

On-trade vs off-trade split 

What next for alcoholic drinks? 

MARKET BACKGROUND 

Legislation 

Legal purchasing age and legal drinking age 

Drink driving 

Advertising 

Smoking ban 

Opening hours 

On-trade establishments 

Summary 1       Number of On-trade Establishments by Type 2016-2021 

TAXATION AND DUTY LEVIES 

Summary 2       Taxation and Duty Levies on Alcoholic Drinks 2021 

OPERATING ENVIRONMENT 

Contraband/parallel trade 

Duty free 

Cross-border/private imports 

KEY NEW PRODUCT LAUNCHES 

Outlook 

MARKET INDICATORS 

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021 

MARKET DATA 

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021 

Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021 

Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021 

Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021 

Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021 

Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021 

Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021 

Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021 

Table 10 	GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021 

Table 11 	Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021 

Table 12 	Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021 

Table 13 	Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026 

Table 14 	Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026 

Table 15 	Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026 

Table 16 	Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026 

DISCLAIMER 

SOURCES 

Summary 3 Research Sources 

BEER IN JAPAN 

KEY DATA FINDINGS 

2021 DEVELOPMENTS 

COVID-19 continues to hit the on-trade, and tax reform splits performances 

New product development focuses on home consumption 

Non-alcoholic beer benefits from increased home drinking and alcohol ban in foodservice 

PROSPECTS AND OPPORTUNITIES 

A drastic impact from tax reformation 

Persistent low demand in foodservice 

Growing demand for diversified options 

CATEGORY BACKGROUND 

Lager price band methodology 

Summary 4       Lager by Price Band 2021 

Table 17         Number of Breweries 2016-2021 

CATEGORY DATA 

Table 18 Sales of Beer by Category: Total Volume 2016-2021 

Table 19 Sales of Beer by Category: Total Value 2016-2021 

Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021 

Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021 

Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021 

Table 23 Sales of Beer by Off-trade vs On-trade: Value 2016-2021 

Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021 

Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021 

Table 26 	Sales of Beer by Craft vs Standard 2016-2021 

Table 27 	GBO Company Shares of Beer: % Total Volume 2017-2021 

Table 28 	NBO Company Shares of Beer: % Total Volume 2017-2021 

Table 29 	LBN Brand Shares of Beer: % Total Volume 2018-2021 

Table 30 	Forecast Sales of Beer by Category: Total Volume 2021-2026 

Table 31 	Forecast Sales of Beer by Category: Total Value 2021-2026 

Table 32 	Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026 

Table 33 	Forecast Sales of Beer by Category: % Total Value Growth 2021-2026 

WINE IN JAPAN 

KEY DATA FINDINGS 

2021 DEVELOPMENTS 

Loss of consumption opportunities continues in foodservice 

The off-trade channel aims to attract newcomers 

Pandemic accelerates decline of sake 

PROSPECTS AND OPPORTUNITIES 

The challenge remains to expand the consumer base for wine 

Non-alcoholic and low-alcohol wine expected to become more everyday options 

Sake needs to go beyond tradition 

CATEGORY DATA 

Table 34 Sales of Wine by Category: Total Volume 2016-2021 

Table 35 Sales of Wine by Category: Total Value 2016-2021 

Table 36 Sales of Wine by Category: % Total Volume Growth 2016-2021 

Table 37 Sales of Wine by Category: % Total Value Growth 2016-2021 

Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021 

Table 39 Sales of Wine by Off-trade vs On-trade: Value 2016-2021 

Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021 

Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021 

Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021 

Table 43 	Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021 

Table 44 	Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021 

Table 45 	Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021 

Table 46 	GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021 

Table 47 	NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021 

Table 48 	LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021 

Table 49 	GBO Company Shares of Champagne: % Total Volume 2017-2021 

Table 50 	NBO Company Shares of Champagne: % Total Volume 2017-2021 

Table 51 	LBN Brand Shares of Champagne: % Total Volume 2018-2021 

Table 52 	GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021 

Table 53 	NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021 

Table 54 	LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021 

Table 55 	GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021 

Table 56 	NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021 

Table 57 	LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021 

Table 58 	GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021 

Table 59 	NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021 

Table 60 	LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021 

Table 61 	Forecast Sales of Wine by Category: Total Volume 2021-2026 

Table 62 	Forecast Sales of Wine by Category: Total Value 2021-2026 

Table 63 	Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026 

Table 64 	Forecast Sales of Wine by Category: % Total Value Growth 2021-2026 

SPIRITS IN JAPAN 

KEY DATA FINDINGS 

2021 DEVELOPMENTS 

Consumers make highballs at home 

New standards for Japanese whisky are now defined 

Suntory continues to drive the growth of gin 

PROSPECTS AND OPPORTUNITIES 

Focus on off-trade development 

Gin set to see an expanding choice of products 

Shochu needs to stimulate demand through different strategies 

CATEGORY BACKGROUND 

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology 

Summary 5       Benchmark Brands 2021 

CATEGORY DATA 

Table 65 Sales of Spirits by Category: Total Volume 2016-2021 

Table 66 Sales of Spirits by Category: Total Value 2016-2021 

Table 67 Sales of Spirits by Category: % Total Volume Growth 2016-2021 

Table 68 Sales of Spirits by Category: % Total Value Growth 2016-2021 

Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021 

Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021 

Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021 

Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021 

Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021 

Table 74 	Sales of White Rum by Price Platform: % Total Volume 2016-2021 

Table 75 	Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021 

Table 76 	Sales of English Gin by Price Platform: % Total Volume 2016-2021 

Table 77 	Sales of Vodka by Price Platform: % Total Volume 2016-2021 

Table 78 	Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021 

Table 79 	GBO Company Shares of Spirits: % Total Volume 2017-2021 

Table 80 	NBO Company Shares of Spirits: % Total Volume 2017-2021 

Table 81 	LBN Brand Shares of Spirits: % Total Volume 2018-2021 

Table 82 	Forecast Sales of Spirits by Category: Total Volume 2021-2026 

Table 83 	Forecast Sales of Spirits by Category: Total Value 2021-2026 

Table 84 	Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026 

Table 85 	Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026 

CIDER/PERRY IN JAPAN 

KEY DATA FINDINGS 

2021 DEVELOPMENTS 

Despite seeing decline in 2021, sales of cider/perry remain higher than in 2019 

Cider/perry benefits from its versatility 

Nikka continues to lead 

PROSPECTS AND OPPORTUNITIES 

Positive outlook as consumers continue to drink at home 

Compatibility with prevailing trends 

Potential for the development of a craft approach to cider 

CATEGORY DATA 

Table 86 Sales of Cider/Perry: Total Volume 2016-2021 

Table 87 Sales of Cider/Perry: Total Value 2016-2021 

Table 88 Sales of Cider/Perry: % Total Volume Growth 2016-2021 

Table 89 Sales of Cider/Perry: % Total Value Growth 2016-2021 

Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021 

Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021 

Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021 

Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021 

Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021 

Table 95 	NBO Company Shares of Cider/Perry: % Total Volume 2017-2021 

Table 96 	LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021 

Table 97 	Forecast Sales of Cider/Perry: Total Volume 2021-2026 

Table 98 	Forecast Sales of Cider/Perry: Total Value 2021-2026 

Table 99 	Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026 

Table 100 	Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026 

RTDS IN JAPAN 

KEY DATA FINDINGS 

2021 DEVELOPMENTS 

Home consumption and liquor taxation contribute to growth in RTDs 

Lemon sours boom fuels the rise of high value-added products 

Shift to lower-alcohol or zero-alcohol products 

PROSPECTS AND OPPORTUNITIES 

Liquor tax tailwind will continue to drive inflow from new genre beer 

Responding to health awareness 

Hard seltzers faces strong competition with spirit-based RTDs 

CATEGORY DATA 

Table 101 Sales of RTDs by Category: Total Volume 2016-2021 

Table 102 Sales of RTDs by Category: Total Value 2016-2021 

Table 103 Sales of RTDs by Category: % Total Volume Growth 2016-2021 

Table 104 Sales of RTDs by Category: % Total Value Growth 2016-2021 

Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021 

Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021 

Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021 

Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021 

Table 109 GBO Company Shares of RTDs: % Total Volume 2017-2021 

Table 110 	NBO Company Shares of RTDs: % Total Volume 2017-2021 

Table 111 	LBN Brand Shares of RTDs: % Total Volume 2018-2021 

Table 112 	Forecast Sales of RTDs by Category: Total Volume 2021-2026 

Table 113 	Forecast Sales of RTDs by Category: Total Value 2021-2026 

Table 114 	Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026 

Table 115 	Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026