There has been little change in the effect that the growth in electronic devices is having on writing instruments in Italy. Although electronic devices are increasingly used and offer an alternative to handwriting and even drawing and colouring, the value growth of writing instruments remained steady, albeit weak, in 2019. Most consumers continue to prefer to plan and create using writing instruments and paper, although electronic devices are now generally used for written communication by most...
Euromonitor International's Writing Instrumentsin Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Writing Instruments in Italy
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Digitalisation Has Only A Minor Negative Effect As Consumers Plan and Create on Paper
Writing Instruments Positioned for Creativity and Organisation Deliver Best Performance
Colouring As Art Therapy Starts To Lose Popularity
Competitive Landscape
Leader Bic Continually Launches New Products
New Product Developments Also Benefit Stabilo, Pilot and Fila
Consumers Prefer Trusted Brands With Strong Marketing Support
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2014-2019
Table 2 Sales of Writing Instruments by Category: Value 2014-2019
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
Table 4 Sales of Writing Instruments by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Writing Instruments: % Value 2014-2018
Table 6 LBN Brand Shares of Writing Instruments: % Value 2015-2018
Table 7 Distribution of Writing Instruments by Format: % Value 2014-2019
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
Table 9 Forecast Sales of Writing Instruments by Category: Value 2019-2024
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024
Executive Summary
Personal Accessories Suffers As Consumers Become More Cautious in Non-essential Spending
Value Performance Kept Afloat by Luxury Purchases
Global Brands Lead While Pandora Is Impacted by Lower Economic Confidence
Specialist Retailers Benefit From Offering Enjoyable Shopping Experience Although Mobile Internet Retailing Poses Challenge
Economic Growth and Tourist Demand Offer Encouraging Prospects for Recovery
Market Data
Table 12 Sales of Personal Accessories by Category: Volume 2014-2019
Table 13 Sales of Personal Accessories by Category: Value 2014-2019
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 15 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 17 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 18 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 20 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
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