Wound care saw a sharp decline in demand in 2020 following the outbreak of COVID-19 and the Italian government's introduction of measures to contain its spread, which led to home seclusion and a lack of physical activity. However, sales started to recover in the second half of 2021 as restrictions were eased and consumers started to return to more active lives, including taking part in sport and exercise. This pattern is expected to continue in 2022 thanks to consumers returning to more normalis...

Euromonitor International's Wound Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Wound Care in Italy
Euromonitor International
September 2022

List Of Contents And Tables

WOUND CARE IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sticking plasters/adhesive bandages benefits from a return to more active lifestyles
Sales of gauze, tape and other wound care set to return to pre-COVID-19 levels
Price-sensitivity increases in wound care as unit prices rise
PROSPECTS AND OPPORTUNITIES
Volume sales likely to remain flat due to high level of maturity
Pharmacies and grocery retailers will remain the key channels for wound care
Price sensitivity likely to remain high as the cost of living increases
CATEGORY DATA
Table 1 Sales of Wound Care by Category: Value 2017-2022
Table 2 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Wound Care: % Value 2018-2022
Table 4 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 5 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 8 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2017-2022
Table 10 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 12 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 14 Distribution of Consumer Health by Format: % Value 2017-2022
Table 15 Distribution of Consumer Health by Format and Category: % Value 2022
Table 16 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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