In 2019, daily disposable lenses (DD) remained the most dynamic category within contact lenses and solutions, delivering the highest value and volume growth. Consumers continued to switch to daily disposable lenses for convenience, ease of use and hygiene reasons in their increasingly hectic lifestyles. This type of contact lens is considered safer and recommended by eye care practitioners to reduce the risk of eye infections.

Euromonitor International's Contact Lenses and Solutions in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Contact Lens Solutions, Contact Lenses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Contact Lenses and Solutions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contact Lenses and Solutions in Italy
Euromonitor International
July 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Daily Disposable Lenses Benefits From Consumers Seeking Hygiene and Convenience and Introduction of More Advanced Features
Innovation Targets Digital Eye Strain and Those Wearing Contact Lenses for Long Hours
Silicone Hydrogel Contact Lenses Become More Prevalent As Comfort Is Paramount
Competitive Landscape
Ciba Vision Struggles Due To Lack of Innovation and Growing Competition
Technical Advancements Benefit Bausch & Lomb and Johnson & Johnson Vision Care
Smaller Players Such As Oftalmica Galileo Also Aim To Maximise Comfort
Category Data
Table 1 Sales of Contact Lenses by Category: Volume 2014-2019
Table 2 Sales of Contact Lenses by Category: Value 2014-2019
Table 3 Sales of Contact Lenses by Category: % Volume Growth 2014-2019
Table 4 Sales of Contact Lenses by Category: % Value Growth 2014-2019
Table 5 Sales of Contact Lens Solutions: Value 2014-2019
Table 6 Sales of Contact Lens Solutions: % Value Growth 2014-2019
Table 7 Sales of Contact Lenses by Type: % Value 2014-2019
Table 8 Sales of Daily Disposable Lenses (DD) by Material: % Value 2014-2019
Table 9 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2014-2019
Table 10 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2014-2019
Table 11 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2014-2019
Table 12 NBO Company Shares of Contact Lenses: % Value 2014-2018
Table 13 LBN Brand Shares of Contact Lenses: % Value 2015-2018
Table 14 Distribution of Contact Lenses by Format: % Value 2014-2019
Table 15 Distribution of Contact Lens Solutions by Format: % Value 2014-2019
Table 16 Forecast Sales of Contact Lenses by Category: Volume 2019-2024
Table 17 Forecast Sales of Contact Lenses by Category: Value 2019-2024
Table 18 Forecast Sales of Contact Lenses by Category: % Volume Growth 2019-2024
Table 19 Forecast Sales of Contact Lenses by Category: % Value Growth 2019-2024
Table 20 Forecast Sales of Contact Lens Solutions: Value 2019-2024
Table 21 Forecast Sales of Contact Lens Solutions: % Value Growth 2019-2024
Executive Summary
Ageing Population and Fashion Trends Boost Sales
Daily Disposable Lenses Appeal by Offering Convenience and Hygiene
Luxotticaessilor Becomes Force To Be Recognised After Merger
Optical Shops Benefit From Strong Chains While Internet Retailing Offers Low Prices
Sales Growth Limited by Price Competition, Online Discounts and Laser Eye Surgery
Market Data
Table 22 Sales of Eyewear by Category: Volume 2014-2019
Table 23 Sales of Eyewear by Category: Value 2014-2019
Table 24 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 25 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Eyewear: % Value 2014-2018
Table 27 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 28 Distribution of Eyewear by Format: % Value 2014-2019
Table 29 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 30 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 31 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 32 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources

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