On 30 December 2018 the "Legge di Bilancio" law was approved for introduction in 2019. This law contained very positive news for beer brewers: a 40% tax reduction for craft breweries producing less than 10,000 hectolitres per year. All domestic microbreweries enthusiastically welcomed this new law, which strongly confirmed their relevance in the Italian market.
Euromonitor International's Beer in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beer in Italy
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
"legge Di Bilancio 2019" Law Establishes A 40% Tax Reduction for Craft Breweries
Expansion of Beer Industry Within the Italian Territory
Craft Beer and Beer Tourism in Italy
Competitive Landscape
Heineken Taps in Early To the Rising Demand for Non-alcoholic Beer
Domestic Flea Launches Sans Papier - the First Beer Made Out of Air
Nastro Azzurro Launches Prime Brew Special Lager
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2017
Table 1 Number of Breweries 2013-2018
Category Data
Table 2 Sales of Beer by Category: Total Volume 2013-2018
Table 3 Sales of Beer by Category: Total Value 2013-2018
Table 4 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 5 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 11 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 12 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 13 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 14 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023
Executive Summary
Premiumisation Trend and Success of Lower-alcohol Beverages
Sparkling, Sweet and Low Alcohol Trending in Wine, Craft Beer Tourism Boosting Territories
"legge Di Bilancio" Law To See A 40% Tax Reduction for Craft Breweries From 2019
Internet Retailing Grows and Online Retailers Proliferating
Demand for Non-alcoholic Alcoholic Drinks Is Set To Rise in the Italian Market
Market Background
Legislation
Table 17 On-trade establishments by type 2013-2018
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 3 Research Sources
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| Category : Agriculture, Food and Beverages | Pages : 8 |
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