India is one of most populous countries in the world. About 5% of this population are infants aged 0-2-years-old, implying a huge customer base for baby and infant toys. This can be seen in baby and infant toys and games being one of the fastest growing categories in 2018. This growth can also be attributed to an increase in purchasing power over the years. According to Euromonitor's economies and consumers annual data, Indians have a median disposable income per household of INR372,283 in 2018...
Euromonitor International's Traditional Toys and Games in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Traditional Toys and Games in India
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Child's Play Steals the Show
Adults Socialise by Indulging in Old-school Board-gaming
Homegrown Hero Chhota Bheem Continues To Be Popular
Competitive Landscape
Mattel Toys (india) Pvt Ltd Shows Its Dominance in Traditional Toys and Games
Hamleys Making Its Presence Felt in the Retail Space
Organised Retailing Is Catching Up
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2013-2018
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
Executive Summary
Toys and Games Industry Stabilises
Legislative Reforms Continue Spinning the Wheel of Fortune
Mattel Toys (india) Pvt Ltd and Sony India Pvt Ltd Rule the Toys and Games Industry in India
Traditional Toys and Games Stores Dominate
Brighter Days Ahead for Toys and Games Industry in India
Market Data
Table 13 Sales of Toys and Games by Category: Value 2013-2018
Table 14 Sales of Toys and Games by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Toys and Games: % Value 2014-2018
Table 16 LBN Brand Shares of Toys and Games: % Value 2015-2018
Table 17 Distribution of Toys and Games by Format: % Value 2013-2018
Table 18 Forecast Sales of Toys and Games by Category: Value 2018-2023
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
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