The e-commerce market in India was valued at INR 4,947.60 Bn in 2019 and is expected to reach INR 8,641.10 Bn by 2025, expanding at a compound annual growth rate (CAGR) of ~14.42% during the 2020-2025 period. Affordable smartphones, increased penetration of the internet, and effective payment channels such as mobile wallets, coupled with streamlined logistics infrastructure are the key factors propelling the growth of the e-commerce market. The Indian government leverages e-commerce digital platforms to transform and organize traditional offline markets.
Market segment insights:
Based on product categories, the e-commerce market can be segmented into online travel, retail, financial services, matrimony and classified, and other services.
In 2019, the online travel segment held the largest market share (~44.88%), followed by the retail, financial, other services, and matrimonial and classified segments. Improved air and rail connectivity between tier I and tier II cities has increased domestic travel bookings, primarily through online platforms. However, in the wake of the pandemic, countries across the world have been compelled to close their international borders; domestic and international flights were canceled to curb the spread of the virus. Online travel aggregators reported no business in the first quarter of FY 2021. After travel restrictions were eased and economic activities picked up pace, e-travel aggregators began focusing on domestic offering such as ‘staycations' and ‘workcations'. This is expected to compensate for the losses in the travel business.
By 2025, the online retail segment is expected to dominate the e-commerce market and reach a value of INR 3,083.22 Bn, expanding at a CAGR of ~7.50%. The segment is being driven by the increased penetration of Internet-enabled devices, ease of online shopping, innovative payment options, cashbacks, and discounts, as well as the rapidly evolving needs of customers.
COVID-19 impact assessment:
The pandemic and the subsequent lockdown have dealt a severe blow to the e-commerce market. However, the market is likely to bounce back, following an initial loss, since there are significant long-term growth opportunities in all its business segments. Since March 22, 2020, the e-commerce industry in the country has been experiencing disruption and incurred losses of more than INR 27.67 Bn in a week. The sector has been affected on the demand and supply sides due to a halt in all the economic activities. Online shopping experienced a setback due to the restrictions on physical movement and the shutdown of businesses, thus severely impacting the supply chain. About 8% of the modern retail trade could function since the sale of non-essential goods was prohibited across the country. Therefore, there had been a steady decline in the sale of FMCGs. However, the e-grocery segment has experienced rapid development amid the pandemic. Moreover, the personal hygiene and care segment may experience steady growth; it accounts for ~4.5% of the total GMV of the e-commerce platforms.
Competitive insights:
E-commerce companies are incorporating various technologies such as voice recognition, virtual and augmented reality (VR and AR), fintech, artificial intelligence (AI) and machine learning (ML) to attract customers and compete with other players. Companies such as Amazon, Flipkart, Goibibo, Ola, Zomato and Ixigo have incorporated voice assistants for assisting customers with their queries, thereby improving customers' satisfaction. E-commerce companies have also incorporated fintech-based payment platforms such as PayPal, Apple Pay, Google Pay, and Amazon Pay to offer secure and efficient online payment methods to consumers.
Companies covered
• Infibeam Avenues Ltd.
• Info Edge (India) Ltd.
• Thomas Cook (India) Ltd.
• BigTree Entertainment Pvt. Ltd.
• Flipkart Internet Pvt. Ltd.
• Jasper Infotech Pvt. Ltd.
• MakeMyTrip (India) Pvt. Ltd.
• One97 Communications Ltd.
• People Interactive (India) Pvt. Ltd.
• Amazon India Ltd.
Chapter 1: Executive summary
Chapter 2: Socio-economic indicators
Chapter 3: Introduction
3.1. Market definition and structure
3.2. Business models
Chapter 4: Market overview
4.1. E-commerce market size and growth forecast (2019 - 2025e)
4.1.1. Current market scenario
Chapter 5: Market segmentation
5.1. India e-commerce market segmentation
5.2. Online travel market overview
5.2.1. Online travel services' market size and growth forecast (2019 - 2025e)
5.2.2. Online travel market share based on type (2020e)
5.3. Online retail market overview
5.3.1. Online retail market size and growth forecast (2019 - 2025e)
5.4. Online financial services market overview
5.4.1. Online financial services' market size and growth forecast (2019 - 2025e)
5.5. Online matrimony and classified market overview
5.5.1. Online matrimony and classified market size and growth forecast (2019 - 2025e)
5.6. Other online services market overview
5.6.1. Other online services' market size and growth forecast (2019 - 2025e)
Chapter 6: Covid-19 impact assessment
6.1. Current market scenario
6.2. Segment-wise impact assessment
Chapter 7: Government initiatives
7.1. Initiatives by the Government of India, impacting the e-commerce industry
Chapter 8: Market influencers
8.1. Market drivers
8.2. Market challenges
Chapter 9: Investment scenario
9.1. Recent investment scenario
Chapter 10: Competitive landscape
10.1. Infibeam Avenues Ltd.
10.1.1. Company information
10.1.2. Business description
10.1.3. Products/services
10.1.4. Key people
10.1.5. Financial snapshot
10.1.6. Key ratios
10.1.7. Key financial performance indicators
10.1.8. Key business segments
10.1.9. Key geographical segments
Note: Financial information covered for public companies only
10.2. Info Edge (India) Ltd.
10.3. Thomas Cook (India) Ltd.
10.4. BigTree Entertainment Pvt. Ltd.
10.5. Flipkart Internet Pvt. Ltd.
10.6. Jasper Infotech Pvt. Ltd.
10.7. MakeMyTrip (India) Pvt. Ltd.
10.8. One97 Communications Ltd.
10.9. People Interactive (India) Pvt. Ltd.
10.10. Amazon India Ltd.
Chapter 11: Website benchmarking
Chapter 12: Recent developments
12.1. Key recent developments in the market
Chapter 13: Appendix
13.1. Research methodology
13.2. About Netscribes
13.3. Disclaimer
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