Retail current value sales of homeshopping are very low in Hong Kong and in long-term decline: During 2020, they fell for the seventh consecutive year. Shopping at physical stores remains the preferred method among local consumers, given the high density of shops. In addition, physical stores allow customers to test the products, as well as to obtain recommendations from sales staff. With smartphones almost ubiquitous in Hong Kong, homeshopping has been eclipsed by e-commerce. E-commerce enables...
Euromonitor International's Homeshopping in Hong Kong, China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Apparel and Footwear Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics Homeshopping, Consumer Health Homeshopping, Food and Drink Homeshopping, Home Care Homeshopping, Home Improvement and Gardening Homeshopping, Homewares and Home Furnishings Homeshopping, Media Products Homeshopping, Other Homeshopping, Personal Accessories and Eyewear Homeshopping, Pet Care Homeshopping, Traditional Toys and Games Homeshopping, Video Games Hardware Homeshopping.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Homeshopping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Homeshopping in Hong Kong, China
Euromonitor International
February 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Eclipsed by e-commerce, home shopping is in long-term decline
Lockdown provides modest support for demand
Some demand for medical equipment and consumer health products, particularly from older consumers
RECOVERY AND OPPORTUNITIES
Homeshopping will continue to decline, as younger consumers have little interest in it
Livestreaming represents an additional threat
TVB is not ready to give up on homeshopping yet
CHANNEL DATA
Table 1 Homeshopping by Category: Value 2015-2020
Table 2 Homeshopping by Category: % Value Growth 2015-2020
Table 3 Homeshopping Forecasts by Category: Value 2020-2025
Table 4 Homeshopping Forecasts by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Retailers scramble to boost their online presence
Experiential shopping grows in prominence
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Seasonality
China National Day (also known as Golden Week)
Christmas and New Year
Chinese New Year (Spring Festival)
Payments and delivery
Emerging business models
MARKET DATA
Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 7 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 8 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 9 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 10 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 11 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 15 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 17 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 21 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 23 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 27 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 29 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 31 Retailing GBO Company Shares: % Value 2016-2020
Table 32 Retailing GBN Brand Shares: % Value 2017-2020
Table 33 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 34 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 36 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 38 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 39 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 40 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 46 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 47 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 48 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
Overview of the Global Homeshopping Market:The report discusses everything a marketer requires before investing in the global Homeshopping Market during the forecast period 2023-2030. It provides detailed insight into current trends, market shares, market size, and sales v...
Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing businesses to innovate and drive to the market alternat...
Retail demand for dairy products and alternatives in 2022 is set to further drop, in line with increasing mobility and a switch to foodservice as restrictions are eased. Baby food has experienced a massive decline since 2020, vastly affected by cross-border restrictions and a continuous decline in t...
In 2020, homeshopping was able to register strong growth given consumers' home seclusion from COVID-19 in Vietnam. The extended time at home paved the way for a greater number of products to be purchased from TV channels, especially those from the largest category of consumer health, as the Vietname...
Homeshopping is dominated by the sale of 19-litre demijohns of water. Turkish consumers traditionally buy these huge bottles of water and order it for delivery to their homes, as tap water is not drinkable. As water is a necessity, the category continued to see growth in 2020 and was not directly im...
Homeshopping has already been declining even before 2020 due to stronger competition especially from e-commerce players. In 2020, the emergence of the COVID-19 pandemic coupled with the digitalisation of store-based retailers resulted in a worsened decline for homeshopping. In fact, leading player A...
Homeshopping again recorded declining value sales in 2020, negatively affected by the ongoing expanding availability of the products it typically sells in the regions of Russia. This is being driven by the development of retail chains such as Magnit, Pyaterochka, Eldorado M-Video and DNS, with their...
COVID-19 had a mixed impact on homeshopping with some product areas seeing a sharp decline, while others benefited from the crisis. With consumers forced to spend more time at home, those products which either fulfil a basic need, such as food and drink, or which provide products that offer some lev...
Homeshopping recorded a considerable decline in sales in 2020 during the COVID-19 pandemic, which reflects not only the upheaval of the pandemic, but also a general declining interest in the category by consumers in Italy. This is primarily due to growing competition from other retail categories. As...
2020 saw homeshopping register sales declines in Brazil as the entire channel failed in its efforts to capture the imagination of the country's population. Although the COVID-19 pandemic and the official response to it presented strong opportunities for non-store retailing channels to generate stron...