Executive Summary
According to a research report published by Azoth Analytics, the Global Heated Tobacco Products Market was valued at around USD 27.4 Billion in the year 2021. Over the past decade, cigarette sales have steadily decreased in the majority of high-income countries. A change in the dynamics of the tobacco market has resulted from the emergence of various novel tobacco products, including HTPs, in a number of markets.
Moreover, the use of heated tobacco is most prevalent among 18- to 24-year-olds, by both male and female population. The HTP market is dominated by three leading tobacco product manufacturers: Philip Morris International (PMI), Japan Tobacco International (JTI) and British American Tobacco (BAT).
Rising awareness related to the harmful effects of cigarettes, and high demand by the young population followed by companies' initiatives to expand production are factors propelling the growth of Heated Tobacco Products.
Among product types, sticks (also known as heated sticks) hold the maximum share of 90% in the Heated Tobacco Products Market due to the wide adoption of premium products. Moreover, the availability of different flavours and additives makes these products quite attractive among consumers. Demand for Heated Tobacco Products via the Online channel is backed by convenience, variety, discounts and offers available on the heated product online.
The Azoth Analytics research report titled ‘Global Heated Tobacco Products Market (2022 Edition)' has analysed and segmented the Heated Tobacco Products Market by Value (USD Million). The report has also further analysed the Heated Tobacco Products Market by Product Type (Device, Stick), By Gender (Male, Female), By Sales Channel (Tobacconist, Specialist Shops, Convenience Stores, E-Retail), By Region (Americas, Europe, APAC, MEA), By Country (USA, Canada, Germany, United Kingdom, France, Italy, China, Japan, Russia, South Korea) for the period of 2018-2028.
Scope of the Report
• The report presents the analysis of the Heated Tobacco Products Market for the historical period of 2018-2021, estimates for 2022 and the forecast period of 2023-2028.
• The report analyses the Heated Tobacco Products Market By Value (USD Million)
• The report analyses the Heated Tobacco Products Market By Product Type (Device, Stick)
• The report analyses the Heated Tobacco Products Market By Gender (Male, Female)
• The report analyses the Heated Tobacco Products Market By Sales Channel (Tobacconist, Specialist Shops, Convenience Stores, E-Retail)
• The Global Heated Tobacco Products Market has been analysed by Countries (USA, Canada, Germany, United Kingdom, France, Italy, China, Japan, Russia, South Korea)
• The key insights of the report have been presented through the frameworks of the company's SWOT Analysis, and Porter's Five Forces Analysis. Also, the attractiveness of the market has been presented by Region, By Product Type, By Gender, By Sales Channel
• Also, the major opportunities, trends, drivers and challenges of the industry have been analysed in the report.
• The report tracks competitive developments, strategies, mergers and acquisitions, and new product development. The companies analysed in the report include - Phillip Morris International Inc., British American Tobacco, Japan Tobacco Inc., KT&G, Imperial Brands Plc., China Tobacco International (HK) Company Limited, 3T Organics.
Key Target Audience
• Tobacco Companies
• Investment and Equity Firms
• Financial and Non-Financial Corporates
• Government and Policy Makers
• Regulatory Authorities
1. Report Scope and Methodology
1.1 Scope of the Report
1.2 Research Methodology
1.3 Executive Summary
2. Strategic Recommendations
3. Regulatory Analysis- Global Heated Tobacco Product Market
4. Price Analysis- Global Heated Tobacco Product Market
5. Recent Developments- Global Heated Tobacco Product Market
6. End User Matrix- Global Heated Tobacco Product Market
7. Sale Channel Positioning- Global Heated Tobacco Product Market
8. Global Heated Tobacco Products Market: Product Overview
9. Global Heated Tobacco Products Market: An Analysis
9.1. Assessment of Macro Economic Indicators of Global Heated Tobacco Products Market
9.2 Global Heated Tobacco Products Market, Market Size, By Value, 2018-2028
9.3 Global Heated Tobacco Products Market, Market Size, By Volume, 2018-2028
9.4 Global Heated Tobacco Products Market: Growth and Forecast
9.5 Impact of COVID-19 on Global Heated Tobacco Products Market
10. Global Heated Tobacco Products Market: Segment Analysis By Product Type
10.1 Global Heated Tobacco Products Market Segmentation, By Product Type
10.2 Competitive Positioning of Heated Tobacco Products Market: By Product Type (2021 & 2028)
10.3 By Device, By Value (USD Million), 2018-2028
10.4 By Stick, By Value (USD Million), 2018-2028
11. Global Heated Tobacco Products Market: Segment Analysis By Gender
11.1 Global Heated Tobacco Products Market Segmentation, By Gender
11.2 Competitive Positioning of Global Heated Tobacco Products Market, By Gender (2021 & 2028)
11.3 By Male, By Value (USD Million), 2018-2028
11.4 By Female, By Value (USD Million), 2018-2028
12. Global Heated Tobacco Products Market: Segment Analysis By Distribution Channel
12.1 Global Heated Tobacco Products Market Segmentation, By Distribution Channel
12.2 Competitive Positioning of Global Heated Tobacco Products Market, By Distribution Channel (2021 & 2028)
12.3 By Tobacconist, By value (USD Million), 2018-2028
12.4 By Specialist Shops, By Value (USD Million), 2018-2028
12.5 By Convenient Stores, By Value (USD Million), 2018-2028
12.6 By E-Retail, By Value (USD Million), 2018-2028
13. Global Heated Tobacco Products Market: Regional Analysis
13.1 Competitive Positioning of Global Heated Tobacco Products Market: By Region (2021 & 2028)
14. Americas Heated Tobacco Products Market: An Analysis (2018-2028)
14.1 Assessment of Micro Economic Indicators of Americas Heated Tobacco Products Market
14.2 Americas Heated Tobacco Products Market- Size and Forecast, By Value (2018-2028)
14.3 Americas Heated Tobacco Products Market: Segment Analysis
14.4 Americas Heated Tobacco Products Market By Product Type, (Device, Stick)
14.5 Americas Heated Tobacco Products Market By Gender, (Male, Female), By Value
14.6 Americas Heated Tobacco Products Market By Distribution Channel, (Tobacconist, Specialist Shops, Convenient Stores, E-Retail), By Value
14.7 Americas Heated Tobacco Products Market: Country Analysis
14.8 Market Opportunity Chart of Americas Heated Tobacco Products Market - By Country, By Value (Year-2028)
14.9 Competitive Positioning of Americas Heated Tobacco Products Market - By Country
14.10 United States Heated Tobacco Products Market: Size and Forecast, By Value (2018-2028)
14.11 United States Heated Tobacco Products Market By Product Type, By Gender, By Distribution Channel, By Value (2018-2028)
14.12 Canada Heated Tobacco Products Market: Size and Forecast, By Value (2018-2028)
14.13 Canada Heated Tobacco Products Market By Product Type, By Gender, By Distribution Channel, By Distribution Channel, By Value (2018-2028)
15. Europe Heated Tobacco Products Market: An Analysis (2018-2028)
15.1 Assessment of Macro Economic Indicators of Asia Pacific Heated Tobacco Products Market
15.2 Europe Heated Tobacco Products Market- Size and Forecast, By Value (2018-2028)
15.3 Europe Heated Tobacco Products Market: Segment Analysis
15.4 Europe Heated Tobacco Products Market By Product Type, (Device, Stick)
15.5 Europe Heated Tobacco Products Market By Gender, (Male, Female), By Value
15.6 Europe Heated Tobacco Products Market By Distribution Channel, (Tobacconist, Specialist Shops, Convenient Stores, E-Retail), By Value
15.7 Europe Heated Tobacco Products Market: Country Analysis
15.8 Market Opportunity Chart of Europe Heated Tobacco Products Market - By Country, By Value (Year-2028)
15.9 Competitive Positioning of Europe Heated Tobacco Products Market - By Country
15.10 United Kingdom Heated Tobacco Products Market: Size and Forecast, By Value (2018-2028)
15.11 United Kingdom Heated Tobacco Products Market By Product Type, By Gender, By Distribution Channel, By Value (2018-2028)
15.12 Germany Heated Tobacco Products Market: Size and Forecast, By Value (2018-2028)
15.13 Germany Heated Tobacco Products Market By Product Type, By Gender, By Distribution Channel, By Value (2018-2028)
15.14 France Heated Tobacco Products Market: Size and Forecast, By Value (2018-2028)
15.15 France Heated Tobacco Products Market By Product Type, By Gender, By Distribution Channel, By Value (2018-2028)
15.16 Italy Heated Tobacco Products Market: Size and Forecast, By Value (2018-2028)
15.17 Italy Heated Tobacco Products Market By Product Type, By Gender, By Distribution Channel, By Value (2018-2028)
15.18 Russia Heated Tobacco Products Market: Size and Forecast, By Value (2018-2028)
15.19 Russia Heated Tobacco Products Market By Product Type, By Gender, By Distribution Channel, By Value (2018-2028)
16. Asia Pacific Heated Tobacco Products Market: An Analysis (2018-2028)
16.1 Assessment of Macro Economic Indicators of Asia Pacific Heated Tobacco Products Market
16.2 Asia Pacific Heated Tobacco Products Market- Size and Forecast, By Value (2018-2028)
16.3 Asia Pacific Heated Tobacco Products Market: Segment Analysis
16.4 Asia Pacific Heated Tobacco Products Market By Product Type, (Device, Stick)
16.5 Asia Pacific Heated Tobacco Products Market By Gender, (Male, Female), By Value
16.6 Asia Pacific Heated Tobacco Products Market By Distribution Channel, (Tobacconist, Specialist Shops, Convenient Stores, E-Retail), By Value
16.7 Asia Pacific Heated Tobacco Products Market: Country Analysis
16.8 Market Opportunity Chart of Asia Pacific Heated Tobacco Products Market - By Country, By Value (Year-2028)
16.9 Competitive Positioning of Asia Pacific Heated Tobacco Products Market - By Country
16.10 China Heated Tobacco Products Market: Size and Forecast, By Value (2018-2028)
16.11 China Heated Tobacco Products Market By Product Type, By Gender, By Distribution Channel, By Value (2018-2028)
16.12 Japan Heated Tobacco Products Market: Size and Forecast, By Value (2018-2028)
16.13 Japan Heated Tobacco Products Market By Product Type, By Gender, By Distribution Channel, By Value (2018-2028)
16.16 South Korea Heated Tobacco Products Market: Size and Forecast, By Value (2018-2028)
16.17 South Korea Heated Tobacco Products Market By Product Type, By Gender, By Distribution Channel, By Value (2018-2028)
17. Middle East and Africa Heated Tobacco Products Market
17.1 Assessment of Macro Economic Indicators of LAMEA Heated Tobacco Products Market
17.2 Middle East and Africa Heated Tobacco Products Market- Size and Forecast, By Value (2018-2028)
17.3 Middle East and Africa Heated Tobacco Products Market by Product Type, (Device, Stick)
17.4 Middle East and Africa Heated Tobacco Products Market by Gender, (Male, Female), By Value
17.5 Middle East and Africa Heated Tobacco Products Market By Distribution Channel, (Tobacconist, Specialist Shops, Convenient Stores, E-Retail), By Value
18. Global Heated Tobacco Products Market Dynamics
18.1 Global Heated Tobacco Products Market Drivers
18.2 Global Heated Tobacco Products Market Restraints
18.3 Global Heated Tobacco Products Market Trends
19. Market Attractiveness and Strategic Analysis
19.1 Market Attractiveness Chart of Global Heated Tobacco Products Market - By Product Type (Year 2027)
19.2 Market Attractiveness Chart of Global Heated Tobacco Products Market - By Gender (Year 2027)
19.3 Market Attractiveness Chart of Global Heated Tobacco Products Market - By Distribution Channel (Year 2027)
19.4 Market Attractiveness Chart of Global Heated Tobacco Products Market - By Region (Year 2027)
20. Competitive Landscape
20.1 Market Share of global leading companies
20.2 Porter Five Forces Analysis - Global Heated Tobacco Products Market
21. Company Profiles (Business Description, Financial Analysis, Business Strategy)
21.1 Phillip Morris International Inc.
21.2 British American Tobacco
21.3 Japan Tobacco Inc.,
21.4 KT&G
21.5 Imperial Brands Plc.
21.6 China Tobacco International (HK) Company Limited,
21.7 3T Organics
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