Market Overview:
The Global Social Media Analytics Market was valued at USD 2.65 billion in 2016 and is projected to reach USD 25.76 billion by 2025, growing at a CAGR of 28.75% from 2017 to 2025.
Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions. Social media analytics provide the client with several benefits that include â€" competitive benchmarking, centralized analysis, influencer identification, reporting, enhance the products and services, better target marketing, and provide feedback analysis.
Sample Infographics:
Market Dynamics:
1. Market Drivers
1.1 Increasing volume of data generation through social media
1.2 Growing adoption of cloud-based solutions
1.3 Rising adoption of social media analytics solutions
1.4 Increasing usage of social media using smartphones
2. Market Restraints
2.1 Poor standards for social media analytics
2.2 Need of a single system to manage the increasing unstructured data
2.3 Increasing complexities with analytical workflow
Market Segmentation:
The Global Social Media Analytics Market is segmented on the analytics type, organization size, component, deployment model, application, vertical, and region.
1. Analytics Type:
1.1 Descriptive analytics
1.2 Predictive analytics
1.3 Prescriptive analytics
1.4 Diagnostic analytics
2. Organization Size:
2.1 Large Enterprises
2.2 Small and Medium Organizations
3. By Component:
3.1 Software
3.2 Services
3.2.1 Managed services
3.2.2 Professional services
3.2.2.1 Support and maintenance services
3.2.2.2 Consulting services
4. By Deployment Mode:
4.1 Cloud-based
4.2 On-premises
5. By Application:
5.1 Competitive intelligence
5.2 Sales and marketing management
5.3 Public safety and law enforcement
5.4 Customer experience management
5.5 Risk management and fraud detection
5.6 Others
6. By Vertical:
6.1 Healthcare
6.2 Government and Defense
6.3 IT and Telecom
6.4 Banking, Financial Services, and Insurance (BFSI)
6.5 Transportations and Logistics
6.6 Retail and e-commerce
6.7 Media and Entertainment
6.8 Others
7. By Region:
7.1 North America (U.S., Canada, Mexico)
7.2 Europe (Germany, UK, France, Rest of Europe)
7.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
7.4 Latin America (Brazil, Argentina, Rest of Latin America)
7.5 Middle East & Africa
Competitive Landscape:
The major players in the market are as follows:
1. SAS Institute
2. IBM Corporation
3. Adobe Systems
4. Salesforce
5. Clarabridge
6. Crimson Hexagon
7. Sysomos
8. Brandwatch
9. Simply Measured
10. Gooddata
11. Oracle Corporation
12. Netbase
13. Talkwalker
These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.
RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE:
Research study on the Global Social Media Analytics Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.
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Table of Content
1 INTRODUCTION OF GLOBAL SOCIAL MEDIA ANALYTICS MARKET
1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE
3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources
4 GLOBAL SOCIAL MEDIA ANALYTICS MARKET OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
4.5 Regulatory Framework
5 GLOBAL SOCIAL MEDIA ANALYTICS MARKET ANALYTICS TYPE
5.1 Descriptive analytics
5.2 Predictive analytics
5.3 Prescriptive analytics
5.4 Diagnostic analytics
6 GLOBAL SOCIAL MEDIA ANALYTICS MARKET ORGANIZATION SIZE
6.1 Large Enterprises
6.2 Small and Medium Organizations
7 GLOBAL SOCIAL MEDIA ANALYTICS MARKET BY COMPONENT
7.1 Software
7.2 Services
7.2.1 Managed services
7.2.2 Professional services
7.2.2.1 Support and maintenance services
7.2.2.2 Consulting services
8 GLOBAL SOCIAL MEDIA ANALYTICS MARKET BY DEPLOYMENT MODE
8.1 Cloud-based
8.2 On-premises
9 GLOBAL SOCIAL MEDIA ANALYTICS MARKET BY APPLICATION
9.1 Competitive intelligence
9.2 Sales and marketing management
9.3 Public safety and law enforcement
9.4 Customer experience management
9.5 Risk management and fraud detection
9.6 Others
10 GLOBAL SOCIAL MEDIA ANALYTICS MARKET BY VERTICAL
10.1 Healthcare
10.2 Government and Defense
10.3 IT and Telecom
10.4 Banking, Financial Services, and Insurance (BFSI)
10.5 Transportations and Logistics
10.6 Retail and e-commerce
10.7 Media and Entertainment
10.8 Others
11 GLOBAL SOCIAL MEDIA ANALYTICS MARKET , BY GEOGRAPHY
11.1 Overview
11.2 North America Regional Market Estimates and Forecasts, 2012 - 2025
11.2.1 U.S.
11.2.2 Canada
11.2.3 Mexico
11.3 Europe Regional Market Estimates and Forecasts, 2012 - 2025
11.3.1 Germany
11.3.2 U.K.
11.3.3 France
11.3.4 Rest of Europe
11.4 Asia Pacific Regional Market Estimates and Forecasts, 2012 - 2025
11.4.1 China
11.4.2 Japan
11.4.3 India
11.4.4 Rest of Asia Pacific
11.5 Latin America Regional Market Estimates and Forecasts, 2012 - 2025
11.5.1 Brazil
11.5.2 Argentina
11.6 Rest of the World Regional Market Estimates and Forecasts, 2012 â€" 2025
12 GLOBAL SOCIAL MEDIA ANALYTICS MARKET COMPETITIVE LANDSCAPE
12.1 Overview
12.2 Company Market Share
12.3 Vendor Landscape
12.4 Key Development Strategies
13 COMPANY PROFILES
13.1 SAS Institute
13.1.1 Overview
13.1.2 Financial Performance
13.1.3 Product Outlook
13.1.4 Key Developments
13.2 IBM Corporation
13.2.1 Overview
13.2.2 Financial Performance
13.2.3 Product Outlook
13.2.4 Key Developments
13.3 Adobe Systems
13.3.1 Overview
13.3.2 Financial Performance
13.3.3 Product Outlook
13.3.4 Key Developments
13.4 Salesforce
13.4.1 Overview
13.4.2 Financial Performance
13.4.3 Product Outlook
13.4.4 Key Developments
13.5 Clarabridge
13.5.1 Overview
13.5.2 Financial Performance
13.5.3 Product Outlook
13.5.4 Key Developments
13.6 Crimson Hexagon
13.6.1 Overview
13.6.2 Financial Performance
13.6.3 Product Outlook
13.6.4 Key Developments
13.7 Sysomos
13.7.1 Overview
13.7.2 Financial Performance
13.7.3 Product Outlook
13.7.4 Key Developments
13.8 Brandwatch
13.8.1 Overview
13.8.2 Financial Performance
13.8.3 Product Outlook
13.8.4 Key Developments
13.9 Simply Measured
13.9.1 Overview
13.9.2 Financial Performance
13.9.3 Product Outlook
13.9.4 Key Developments
13.10 Gooddata
13.10.1 Overview
13.10.2 Financial Performance
13.10.3 Product Outlook
13.10.4 Key Developments
13.11 Oracle Corporation
13.11.1 Overview
13.11.2 Financial Performance
13.11.3 Product Outlook
13.11.4 Key Developments
13.12 Netbase
13.12.1 Overview
13.12.2 Financial Performance
13.12.3 Product Outlook
13.12.4 Key Developments
13.13 Talkwalker
13.13.1 Overview
13.13.2 Financial Performance
13.13.3 Product Outlook
13.13.4 Key Developments
14 Appendix
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