Market Overview:
The Global Premium A2P and P2A Messaging Market was valued at USD 55.86 billion in 2016 and is projected to reach USD 91.37 billion by 2025, growing at a CAGR of 5.62% from 2017 to 2025.
A2P messaging indicates application-to-person messaging and P2A messaging is person-to-application messaging. In this ever changing world of communication technology, these two technologies are adopted because of secure, reliable, and cost effective communication. The uses of A2P messaging are bulk message, notifications, alerts, and mobile contextual marketing.
Sample Infographics:
Market Dynamics:
1. Market Drivers
1.1 Increasing Mobile Marketing
1.2 Growing Revenues for Mobile Network Providers
1.3 No Data Connectivity Required
1.4 Increasing Number of Mobile Subscribers
1.5 Increasing Mobile Banking Services
2. Market Restraints
2.1 Increasing Phishing, Malware, Mobile Messaging Spam
Market Segmentation:
The Global Premium A2P and P2A Messaging Market is segmented on the basis of messaging platform, traffic, application, vertical, and region.
1. By Messaging Platform:
1.1 Traditional and Managed Messaging Platform
1.2 Cloud API Messaging Platform
1.3 Others
2. By Traffic:
2.1 National
2.2 Multi-National
3. By Application:
3.1 Interactive Messages
3.2 Inquiry and Search Related Services
3.3 Voting and Entertainment
3.4 Authentication Services
3.5 Notifications and Alerts
3.6 CRM Services
3.7 Promotional and Marketing Services,
3.8 Pushed Content Services
4. By Vertical:
4.1 Government
4.2 BFSI
4.3 Transport and Logistics
4.4 Retail, Telecom and IT
4.5 Energy and Utilities
4.6 Media and Entertainment
4.7 Healthcare
4.8 Others
5. By Region:
5.1 North America (U.S., Canada, Mexico)
5.2 Europe (Germany, UK, France, Rest of Europe)
5.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
5.4 Latin America (Brazil, Argentina, Rest of Latin America)
5.5 Middle East & Africa
Competitive Landscape:
The major players in the market are as follows:
1. Tata Communications Ltd.
2. SAP SE
3. AT&T
4. Dialogue Communications Ltd.
5. CLX Communications
6. Tyntec
7. Beepsend
8. Infobip Ltd
9. Twilio, Inc
10. Mahindra Comviva
These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.
RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE:
Research study on the Global Premium A2P and P2A Messaging Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.
To know more about the Research Methodology of Verified Market Intelligence and other aspects of the research study, kindly get in touch with our sales team
Table of Content
1 INTRODUCTION OF GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET
1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE
3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources
4 GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
4.5 Regulatory Framework
5 GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET, BY MESSAGING PLATFORM
5.1 Overview
5.2 Traditional and Managed Messaging Platform
5.3 Cloud API Messaging Platform
5.4 Others
6 GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET, BY TRAFFIC
6.1 Overview
6.2 National
6.3 Multi-National
7 GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET, BY APPLICATION
7.1 Overview
7.2 Interactive Messages
7.3 Inquiry and Search Related Services
7.4 Voting and Entertainment
7.5 Authentication Services
7.6 Notifications and Alerts
7.7 CRM Services
7.8 Promotional and Marketing Services,
7.9 Pushed Content Services
8 GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET, BY VERTICAL
8.1 Overview
8.2 Government
8.3 BFSI
8.4 Transport and Logistics
8.5 Retail, Telecom and IT
8.6 Energy and Utilities
8.7 Media and Entertainment
8.8 Healthcare
8.9 Others
9 GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET, BY GEOGRAPHY
9.1 Overview
9.2 North America Regional Market Estimates and Forecasts, 2012 - 2025
9.2.1 U.S.
9.2.2 Canada
9.2.3 Mexico
9.3 Europe Regional Market Estimates and Forecasts, 2012 - 2025
9.3.1 Germany
9.3.2 U.K.
9.3.3 France
9.3.4 Rest of Europe
9.4 Asia Pacific Regional Market Estimates and Forecasts, 2012 - 2025
9.4.1 China
9.4.2 Japan
9.4.3 India
9.4.4 Rest of Asia Pacific
9.5 Latin America Regional Market Estimates and Forecasts, 2012 - 2025
9.5.1 Brazil
9.5.2 Argentina
9.6 Rest of the World Regional Market Estimates and Forecasts, 2012 â€" 2025
10 GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET COMPETITIVE LANDSCAPE
10.1 Overview
10.2 Company Market Share
10.3 Vendor Landscape
10.4 Key Development Strategies
11 COMPANY PROFILES
11.1 Tata Communications Ltd.
11.1.1 Overview
11.1.2 Financial Performance
11.1.3 Product Outlook
11.1.4 Key Developments
11.2 SAP SE
11.2.1 Overview
11.2.2 Financial Performance
11.2.3 Product Outlook
11.2.4 Key Developments
11.3 AT & T
11.3.1 Overview
11.3.2 Financial Performance
11.3.3 Product Outlook
11.3.4 Key Developments
11.4 Dialogue Communications Ltd.
11.4.1 Overview
11.4.2 Financial Performance
11.4.3 Product Outlook
11.4.4 Key Developments
11.5 CLX Communications
11.5.1 Overview
11.5.2 Financial Performance
11.5.3 Product Outlook
11.5.4 Key Developments
11.6 Tyntec
11.6.1 Overview
11.6.2 Financial Performance
11.6.3 Product Outlook
11.6.4 Key Developments
11.7 Beepsend
11.7.1 Overview
11.7.2 Financial Performance
11.7.3 Product Outlook
11.7.4 Key Developments
11.8 Infobip Ltd.
11.8.1 Overview
11.8.2 Financial Performance
11.8.3 Product Outlook
11.8.4 Key Developments
11.9 Twilio Inc.
11.9.1 Overview
11.9.2 Financial Performance
11.9.3 Product Outlook
11.9.4 Key Developments
11.10 Mahindra Comviva
11.10.1 Overview
11.10.2 Financial Performance
11.10.3 Product Outlook
11.10.4 Key Developments
11.10.5
12 Appendix
12.1 Related Reports
Executive Summary
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