Global Mobile Analytics Market
By Deployment Model (Cloud, On-premise), Type (Application performance analytics, Mobile advertisement and marketing analytics, In-app behavioral analytics), Vertical, and Regional Market Size, Status and Forecast to 2025
Market Overview:
The Global Mobile Analytics Market was valued at USD 1.77 billion in 2016 and is projected to reach USD 12.89 billion by 2025, growing at a CAGR of 24.68% from 2017 to 2025.
Mobile analytics involves measuring and analyzing data generated by mobile platforms and properties, such as mobile sites and mobile applications. Mobile analytics solution provides the client with several benefits including - crash monitoring, back-end performance analysis, app version adoption trends, troubleshooting, mobile platform usage data, provides custom events and alerts, data and system integration, corporate data governance, digital measurement strategy and operational processes, reporting automation, and real-time analysis and insights.
Sample Infographics:
Market Dynamics:
1. Market Drivers
1.1 Adoption of cloud based mobile analytics
1.2 Convergence of mobile, web and social analytics
1.3 Growing usage of applications for mobile advertising
1.4 Increasing number of mobile applications
2. Market Restraints
2.1 Lack of awareness
2.2 Privacy concerns
2.3 Complex technology and scattered data silos
Market Segmentation:
The Global Mobile Analytics Market is segmented on the deployment model, type, vertical, and region.
1. By Deployment Mode:
1.1 Cloud
1.2 On-premises
2. By Type:
2.1 Application performance analytics
2.2 Mobile advertisement and marketing analytics
2.3 In-app behavioral analytics
2.4 Others
3. By Vertical:
3.1 Healthcare
3.2 Government
3.3 IT and Telecom
3.4 Banking, Financial Services, and Insurance (BFSI)
3.5 Travel and Hospitality
3.6 Retail and e-commerce
3.7 Transport and Logistics
3.8 Gaming
3.9 Manufacturing
3.10 Media and Entertainment
4. By Region:
4.1 North America (U.S., Canada, Mexico)
4.2 Europe (Germany, UK, France, Rest of Europe)
4.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
4.4 Latin America (Brazil, Argentina, Rest of Latin America)
4.5 Middle East & Africa
Competitive Landscape:
The major players in the market are as follows:
1. IBM Corporation
2. Microsoft Corporation
3. Adobe Systems Incorporated
4. Localytics
5. Google Inc
6. Flurry, Inc.
7. Webtrends
8. Amazon Web Services, Inc.
9. Comscore, Inc.
10. Mixpanel, Inc.
These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.
RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE:
Research study on the Global Mobile Analytics Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.
To know more about the Research Methodology of Verified Market Intelligence and other aspects of the research study, kindly get in touch with our sales team.
1 INTRODUCTION OF GLOBAL MOBILE ANALYTICS MARKET
1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE
3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources
4 GLOBAL MOBILE ANALYTICS MARKET OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
4.5 Regulatory Framework
5 GLOBAL MOBILE ANALYTICS MARKET BY DEPLOYMENT MODE
5.1 Cloud
5.2 On-premises
6 GLOBAL MOBILE ANALYTICS MARKET BY TYPE
6.1 Application performance analytics
6.2 Mobile advertisement and marketing analytics
6.3 In-app behavioral analytics
6.4 Others
7 GLOBAL MOBILE ANALYTICS MARKET BY VERTICAL
7.1 Healthcare
7.2 Government
7.3 IT and Telecom
7.4 Banking, Financial Services, and Insurance (BFSI)
7.5 Travel and Hospitality
7.6 Retail and e-commerce
7.7 Transport and Logistics
7.8 Gaming
7.9 Manufacturing
7.10 Media and Entertainment
8 GLOBAL MOBILE ANALYTICS MARKET, BY GEOGRAPHY
8.1 Overview
8.2 North America Regional Market Estimates and Forecasts, 2012 - 2025
8.2.1 U.S.
8.2.2 Canada
8.2.3 Mexico
8.3 Europe Regional Market Estimates and Forecasts, 2012 - 2025
8.3.1 Germany
8.3.2 U.K.
8.3.3 France
8.3.4 Rest of Europe
8.4 Asia Pacific Regional Market Estimates and Forecasts, 2012 - 2025
8.4.1 China
8.4.2 Japan
8.4.3 India
8.4.4 Rest of Asia Pacific
8.5 Latin America Regional Market Estimates and Forecasts, 2012 - 2025
8.5.1 Brazil
8.5.2 Argentina
8.6 Rest of the World Regional Market Estimates and Forecasts, 2012 - 2025
9 GLOBAL MOBILE ANALYTICS MARKET COMPETITIVE LANDSCAPE
9.1 Overview
9.2 Company Market Share
9.3 Vendor Landscape
9.4 Key Development Strategies
10 COMPANY PROFILES
10.1 IBM Corporation
10.1.1 Overview
10.1.2 Financial Performance
10.1.3 Product Outlook
10.1.4 Key Developments
10.2 Microsoft Corporation
10.2.1 Overview
10.2.2 Financial Performance
10.2.3 Product Outlook
10.2.4 Key Developments
10.3 Adobe Systems Incorporated
10.3.1 Overview
10.3.2 Financial Performance
10.3.3 Product Outlook
10.3.4 Key Developments
10.4 Localytics
10.4.1 Overview
10.4.2 Financial Performance
10.4.3 Product Outlook
10.4.4 Key Developments
10.5 Google Inc
10.5.1 Overview
10.5.2 Financial Performance
10.5.3 Product Outlook
10.5.4 Key Developments
10.6 Flurry, Inc.
10.6.1 Overview
10.6.2 Financial Performance
10.6.3 Product Outlook
10.6.4 Key Developments
10.7 Webtrends
10.7.1 Overview
10.7.2 Financial Performance
10.7.3 Product Outlook
10.7.4 Key Developments
10.8 Amazon Web Services, Inc.
10.8.1 Overview
10.8.2 Financial Performance
10.8.3 Product Outlook
10.8.4 Key Developments
10.9 Comscore, Inc.
10.9.1 Overview
10.9.2 Financial Performance
10.9.3 Product Outlook
10.9.4 Key Developments
10.10 Mixpanel, Inc.
10.10.1 Overview
10.10.2 Financial Performance
10.10.3 Product Outlook
10.10.4 Key Developments
11 Appendix
11.1 Related Reports
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