Market Overview:
The Global Augmented Reality Market was valued at USD 2.45 billion in 2016 and is projected to reach USD 136.55 billion by 2025, growing at a CAGR of 56.32% from 2017 to 2025.
Augmented reality (AR) is a type of interactive, reality-based display environment that takes the capabilities of computer generated display, sound, text and effects to enhance the user's real-world experience. There are several benefits of using augmented reality system that includes - create rich, immersive and interactive user experience, can reduce language barriers, brand awareness gets increased via social shares, help in customer buying decisions, detailed analytics is generated for understanding user behavior, and improved training & education.
Sample Infographics:
Market Dynamics:
1. Market Drivers
1.1 High investment in the augmented reality market
1.2 Increasing need for insights to predict customer intents
1.3 Rising demand for augmented reality in architecture, retail and e-commerce
1.4 Increasing demand for AR devices in medical industry
1.5 High growth of travel and tourism industry
2. Market Restraints
2.1 Social challenges to increase the adoption rate
2.2 Digital network will restrain the AR market
2.3 Poor user interface affecting the navigation performance of augmented reality applications
Market Segmentation:
The Global Augmented Reality Market is segmented on the component, type, device type, application, and region.
1. Component:
1.1 Software
1.1.1 Cloud-based Services
1.1.2 Software Development Kits
1.2 Hardware
1.2.1 Displays & Projectors
1.2.2 Position Tracker
1.2.3 Sensors
1.2.4 Cameras
1.2.5 Semiconductor Component
2. By Type:
2.1 Marker-less Augmented Reality
2.2 Marker-based Augmented Reality
3. By Device Type:
3.1 Head-Up Display
3.2 Handheld Device
3.3 Head-Mounted Display
4. Application:
4.1 Aerospace and Defense
4.2 Automotive
4.3 Energy
4.4 Enterprise
4.5 Medical
4.6 Commercial
4.7 Consumer
5. By Region:
5.1 North America (U.S., Canada, Mexico)
5.2 Europe (Germany, UK, France, Rest of Europe)
5.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
5.4 Latin America (Brazil, Argentina, Rest of Latin America)
5.5 Middle East & Africa
Competitive Landscape:
The major players in the market are as follows:
1. Microsoft Corporation
2. Wikitude GmbH
3. Osterhout Design Group
4. Zugara, Inc.
5. Upskill
6. Google, Inc.
7. PTC, Inc.
8. Magic Leap, Inc.
9. Daqri LLC
10. Blippar
These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.
RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE:
Research study on the Global Augmented Reality Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.
To know more about the Research Methodology of Verified Market Intelligence and other aspects of the research study, kindly get in touch with our sales team.
1 INTRODUCTION OF GLOBAL AUGMENTED REALITY MARKET
1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE
3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources
4 GLOBAL AUGMENTED REALITY MARKET OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
4.5 Regulatory Framework
5 GLOBAL AUGMENTED REALITY MARKET , BY COMPONENT
5.1 Overview
5.2 Software
5.2.1 Cloud-based Services
5.2.2 Software Development Kits
5.3 Hardware
5.3.1 Displays & Projectors
5.3.2 Position Tracker
5.3.3 Sensors
5.3.4 Cameras
5.3.5 Semiconductor Component
6 GLOBAL AUGMENTED REALITY MARKET , BY TYPE
6.1 Overview
6.2 Marker-less Augmented Reality
6.3 Marker-based Augmented Reality
7 GLOBAL AUGMENTED REALITY MARKET , BY DEVICE TYPE
7.1 Overview
7.2 Head-Up Display
7.3 Handheld Device
7.4 Head-Mounted Display
8 GLOBAL AUGMENTED REALITY MARKET , BY APPLICATION
8.1 Overview
8.2 Aerospace and Defense
8.3 Automotive
8.4 Energy
8.5 Enterprise
8.6 Medical
8.7 Commercial
8.8 Consumer
9 GLOBAL AUGMENTED REALITY MARKET , BY GEOGRAPHY
9.1 Overview
9.2 North America Regional Market Estimates and Forecasts, 2012 - 2025
9.2.1 U.S.
9.2.2 Canada
9.2.3 Mexico
9.3 Europe Regional Market Estimates and Forecasts, 2012 - 2025
9.3.1 Germany
9.3.2 U.K.
9.3.3 France
9.3.4 Rest of Europe
9.4 Asia Pacific Regional Market Estimates and Forecasts, 2012 - 2025
9.4.1 China
9.4.2 Japan
9.4.3 India
9.4.4 Rest of Asia Pacific
9.5 Latin America Regional Market Estimates and Forecasts, 2012 - 2025
9.5.1 Brazil
9.5.2 Argentina
9.6 Rest of the World Regional Market Estimates and Forecasts, 2012 - 2025
10 GLOBAL AUGMENTED REALITY MARKET COMPETITIVE LANDSCAPE
10.1 Overview
10.2 Company Market Share
10.3 Vendor Landscape
10.4 Key Development Strategies
11 COMPANY PROFILES
11.1 Microsoft Corporation
11.1.1 Overview
11.1.2 Financial Performance
11.1.3 Product Outlook
11.1.4 Key Developments
11.2 Wikitude GmbH
11.2.1 Overview
11.2.2 Financial Performance
11.2.3 Product Outlook
11.2.4 Key Developments
11.3 Osterhout Design Group
11.3.1 Overview
11.3.2 Financial Performance
11.3.3 Product Outlook
11.3.4 Key Developments
11.4 Zugara, Inc.
11.4.1 Overview
11.4.2 Financial Performance
11.4.3 Product Outlook
11.4.4 Key Developments
11.5 Upskill
11.5.1 Overview
11.5.2 Financial Performance
11.5.3 Product Outlook
11.5.4 Key Developments
11.6 Google, Inc.
11.6.1 Overview
11.6.2 Financial Performance
11.6.3 Product Outlook
11.6.4 Key Developments
11.7 PTC, Inc.
11.7.1 Overview
11.7.2 Financial Performance
11.7.3 Product Outlook
11.7.4 Key Developments
11.8 Magic Leap, Inc.
11.8.1 Overview
11.8.2 Financial Performance
11.8.3 Product Outlook
11.8.4 Key Developments
11.9 Daqri LLC
11.9.1 Overview
11.9.2 Financial Performance
11.9.3 Product Outlook
11.9.4 Key Developments
11.10 Blippar
11.10.1 Overview
11.10.2 Financial Performance
11.10.3 Product Outlook
11.10.4 Key Developments
12 Appendix
12.1 Related Reports
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