Contact bans, movement restrictions, school closures, reduced social interaction and financial woes as a result of the pandemic have all resulted in heightened stress levels, having a negative impact on the physical and mental health of many German consumers in 2020. As consumers sought ways to alleviate stress and address resulting sleep problems, demand for products targeted to resolve these issues therefore rose in 2020, including sleep aids. There is industry consensus that 2020's increase i...
Euromonitor International's Sleep Aids in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Sleep Aids in Germany
Euromonitor International
December 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Increasing anxiety as a result of pandemic exacerbates nation's sleep problems
The enduring appeal of herbal/traditional products
GlaxoSmithKline retains overall lead due to natural positioning of its brand Baldriparan
RECOVERY AND OPPORTUNITIES
Positive outlook as mental health and sleep problems gain greater acknowledgement
‘'Please show me your ID'' - mandatory prescription for people 65+?
E-commerce continues to record strong performance but prospects not as strong compared to distribution of OTC products
CATEGORY DATA
Table 1 Sales of Sleep Aids: Value 2015-2020
Table 2 Sales of Sleep Aids: % Value Growth 2015-2020
Table 3 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 4 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 5 Forecast Sales of Sleep Aids: Value 2020-2025
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2019-2020
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
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