Personal accessories in Germany had been recording positive growth since 2014 due to a favourable economic environment and particularly strong growth within the luxury segment. However, this positive momentum in the industry has been completely lost in 2020. The market value size is expected to reach a low not seen in a very long time, with the COVID-19 pandemic forcing the complete shutdown of many retail channels that are critical to this industry and consumers revising their purchasing priori...
Euromonitor International's Personal Accessoriesin Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Personal Accessories in Germany Euromonitor International September 2020 List OF CONTENTS AND TABLES EXECUTIVE SUMMARY COVID-19 impact on personal accessories COVID-19 country impact Company response Retailing shift What next for personal accessories? MARKET DATA Table 1 Sales of Personal Accessories by Category: Volume 2015-2020 Table 2 Sales of Personal Accessories by Category: Value 2015-2020 Table 3 Sales of Personal Accessories by Category: % Volume Growth 2015-2020 Table 4 Sales of Personal Accessories by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Personal Accessories: % Value 2015-2019 Table 6 LBN Brand Shares of Personal Accessories: % Value 2016-2019 Table 7 Distribution of Personal Accessories by Format: % Value 2015-2020 Table 8 Forecast Sales of Personal Accessories by Category: Volume 2020-2025 Table 9 Forecast Sales of Personal Accessories by Category: Value 2020-2025 Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025 DISCLAIMER GLOBAL MACROECONOMIC ENVIRONMENT GLOBAL INDUSTRY ENVIRONMENT DEFINITIONS SOURCES Summary 1 Research Sources KEY DATA FINDINGS 2020 IMPACT Adverse economic conditions result in a sharp downturn in sales in 2020, although leather goods perform better than most E-commerce channel benefits from the closure of physical stores Samsonite remains leader in Germany, Rimowa continues to grow RECOVERY AND OPPORTUNITIES Immediate rebound expected in 2021, albeit with sales not returning to 2019 levels by 2025 E-commerce channel will remain an important sales channel for the category's products Samsonite may need to diversify into other areas of bags and luggage as it waits for travel industry to recover CATEGORY DATA Table 12 Sales of Bags and Luggage by Category: Volume 2015-2020 Table 13 Sales of Bags and Luggage by Category: Value 2015-2020 Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2015-2020 Table 15 Sales of Bags and Luggage by Category: % Value Growth 2015-2020 Table 16 Sales of Luggage by Type: % Value 2015-2020 Table 17 NBO Company Shares of Bags and Luggage: % Value 2015-2019 Table 18 LBN Brand Shares of Bags and Luggage: % Value 2016-2019 Table 19 Distribution of Bags and Luggage by Format: % Value 2015-2020 Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2020-2025 Table 21 Forecast Sales of Bags and Luggage by Category: Value 2020-2025 Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2020-2025 Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2020-2025 KEY DATA FINDINGS 2020 IMPACT Consumers turn away from jewellery during the pandemic Fine jewellery players generally unwilling to cut prices as they look to protect brand image Cartier continues to lead jewellery, Pandora continues to lose share RECOVERY AND OPPORTUNITIES Immediate rebound expected in 2021, but full recovery could take time Retailing environment receives a shake-up from the anti-COVID-19 measures Cartier expects a challenging environment even after 2020 CATEGORY DATA Table 24 Sales of Jewellery by Category: Volume 2015-2020 Table 25 Sales of Jewellery by Category: Value 2015-2020 Table 26 Sales of Jewellery by Category: % Volume Growth 2015-2020 Table 27 Sales of Jewellery by Category: % Value Growth 2015-2020 Table 28 Sales of Costume Jewellery by Type: % Value 2015-2020 Table 29 Sales of Fine Jewellery by Type: % Value 2015-2020 Table 30 Sales of Fine Jewellery by Collection: % Value 2015-2020 Table 31 Sales of Fine Jewellery by Metal: % Value 2015-2020 Table 32 NBO Company Shares of Jewellery: % Value 2015-2019 Table 33 LBN Brand Shares of Jewellery: % Value 2016-2019 Table 34 Distribution of Jewellery by Format: % Value 2015-2020 Table 35 Forecast Sales of Jewellery by Category: Volume 2020-2025 Table 36 Forecast Sales of Jewellery by Category: Value 2020-2025 Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2020-2025 Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2020-2025 KEY DATA FINDINGS 2020 IMPACT Non-essential nature of watches and lack of international visitors hit sales Traditional watches continue to see competition from smartwatches E-commerce keeps expanding strongly in watches Fossil remains leader despite weaker performance RECOVERY AND OPPORTUNITIES Quick rebound in 2021 will be followed by less dynamic growth from 2022 E-commerce to remain an influential channel over the forecast period Players in traditional watches could face a difficult time in the coming years CATEGORY DATA Table 39 Sales of Watches by Category: Volume 2015-2020 Table 40 Sales of Watches by Category: Value 2015-2020 Table 41 Sales of Watches by Category: % Volume Growth 2015-2020 Table 42 Sales of Watches by Category: % Value Growth 2015-2020 Table 43 Sales of Watches by Price Band: Volume 2015-2020 Table 44 Sales of Watches by Price Band: Value 2015-2020 Table 45 Sales of Watches by Price Band: % Volume Growth 2015-2020 Table 46 Sales of Watches by Price Band: % Value Growth 2015-2020 Table 47 NBO Company Shares of Watches: % Value 2015-2019 Table 48 LBN Brand Shares of Watches: % Value 2016-2019 Table 49 Distribution of Watches by Format: % Value 2015-2020 Table 50 Forecast Sales of Watches by Category: Volume 2020-2025 Table 51 Forecast Sales of Watches by Category: Value 2020-2025 Table 52 Forecast Sales of Watches by Category: % Volume Growth 2020-2025 Table 53 Forecast Sales of Watches by Category: % Value Growth 2020-2025 Table 54 Forecast Sales of Watches by Price Band: Volume 2020-2025 Table 55 Forecast Sales of Watches by Price Band: Value 2020-2025 Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2020-2025 Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2020-2025 KEY DATA FINDINGS 2020 IMPACT Digitalisation and school/office closures working against writing instruments in 2020 Opportunities from for at-home entertainment and avenues for creative behaviour Faber-Castell cements its leading position, as Pelikan and Bic both lose a little share RECOVERY AND OPPORTUNITIES Digitalisation a long-term competitor to writing instruments E-commerce expands its presence during the turmoil Faber-Castell expected to bounce back strongly from 2021 CATEGORY DATA Table 58 Sales of Writing Instruments by Category: Volume 2015-2020 Table 59 Sales of Writing Instruments by Category: Value 2015-2020 Table 60 Sales of Writing Instruments by Category: % Volume Growth 2015-2020 Table 61 Sales of Writing Instruments by Category: % Value Growth 2015-2020 Table 62 NBO Company Shares of Writing Instruments: % Value 2015-2019 Table 63 LBN Brand Shares of Writing Instruments: % Value 2016-2019 Table 64 Distribution of Writing Instruments by Format: % Value 2015-2020 Table 65 Forecast Sales of Writing Instruments by Category: Volume 2020-2025 Table 66 Forecast Sales of Writing Instruments by Category: Value 2020-2025 Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2020-2025 Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2020-2025
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