In 2021, oral care in Germany registered its fastest current value growth rate since 2016, despite the strong continued strong impact of the pandemic on consumers' daily lives. Whilst electric toothbrushes showed the highest growth rate in the category in 2021, tooth whiteners, toothpaste and mouthwashes/dental rinses all also saw mid-single-digit growth, reflecting not only increased organic growth in volume terms, but also the higher prices charged across the industry. The ever-growing availab...

Euromonitor International's Oral Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Oral Care in Germany
Euromonitor International
September 2022

List Of Contents And Tables

ORAL CARE IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Oral care posts a strong year in 2021, leveraged by growth for electric toothbrushes
GlaxoSmithKline Healthcare remains the clear leader in oral care in Germany
Sensitive toothpaste continues growing at a rapid pace
PROSPECTS AND OPPORTUNITIES
Ageing population and health and wellness trend to continue benefiting sales
E-commerce forecast to grow strongly
Electric toothbrushes expected to see the strongest growth
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2016-2021
Table 2 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 3 Sales of Toothbrushes by Category: Value 2016-2021
Table 4 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 6 NBO Company Shares of Oral Care: % Value 2017-2021
Table 7 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 9 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 10 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 12 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN GERMANY
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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